Inra Jaya is a Cham ethnic minority who has travelled extensively to many countries around the globe and strongly believes that tourism is the catalyst that will preserve the group’s way of life.

The Cham ethnic minority are descendants of the Kingdom of Champa, a country that once blossomed in central and south Vietnam for more than 1800 years from 192 AD-1832.

“Tourists enjoy the rich unique vibrant Cham culture and the revenue generated from tourism results in less poverty and will be the salvation for the group’s unique culture,” Jaya shared.

Jaya, 27, said he avidly promotes the tourism industry of the Cham ethnic minority through photographs on his Facebook page, Incredible Champa.

Kate festival held annually each October         Vehicle of Cham ethnic people         Women carrying water on their heads         The Ramawan festival in June            The Kate festival is the largest         The elderly teach younger generations to read and write         The elderly also instruct young girls on singing, dancing and etiquette           Chaper Tower in the Phuoc Tan commune of Bac Ai district

VOV