Accordingly, the event will see the participation of 10 tourism businesses operating in the city and central region. They include Sun Group, Vinpearl, Vietnam Travelmart JSC, Viet Pilgrim Company Limited, Hoiana Resort & Golf, Visit Indochina, Wyndham Danang Golden Bay, Viet Pilgrim, Asian Companion Travel, Da Nang Dreamtrip, and Peony Edu Travel.

They will introduce a number of attractive tourism products and connect with nearly 100 major Malaysian travel companies.

The move aims to boost Da Nang tourism to the Malaysian market, as well as creating opportunities for local tourism enterprises to seek business partners.

Most notably, within the framework of the scheme, Malaysia Airlines will announce its plan to open the Kuala Lumpur - Da Nang air route on September 24 with a frequency of seven flight per week, bringing the total number of airlines operating the air route to three with a frequency of 28 flights per week.

According to reports, Malaysia is among the top 10 international tourist markets of the central city. In the first seven months of the year, the central city welcomed 75,067 Malaysian tourists, almost reaching the level of the entirety of 2019.

VOV