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The survey was conducted between February and April among U.S. consumers who purchased Apple products.
The new iPad, featuring sharper display, a faster processor and better camera compared with the iPad 2, sells from 499 dollars in the U.S. market, 100 dollars higher than iPad 2.
"The lower price of the iPad 2 seems to be attracting many new buyers, and bringing thriftier customers into the fold," Josh Lowitz, co-founder of CIRP, was quoted as saying by technology news website AllThingsD.
"In contrast with how customers behave when Apple launches new iPhone models, our data suggest that a lot of iPad buyers bought iPad 2s right up to and after the launch of the new iPad," Lowitz said.
VietNamNet/Xinhuanet
