VietNamNet Bridge – The ancient capital city of Hue in the central region is
considered the pioneer in the development of green tourism. However, the tourism
model is facing a lot of challenges.

Green hotels cannot be developed
The Saigon-Morin Hotel was the first hotel in Hue City which applied the green
development model. It uses environment friendly electrical equipments, reuses
materials, flowers, fabric made products. Here at the hotels, leaflets and notes
are put in every room, encouraging travelers to protect the environment.
The model followed by Saigon-Morin once attracted the special attention from
hotel developers, who considered this as a new way of branding.
However, in the last four years, the model has not been followed by any other
hotels.
Tran Viet Luc, a senior official of the Thua Thien-Hue provincial Department of
Culture, Sports and Tourism, has attributed to the sharp increases in the number
of tourists, which has led to the sustainable development in a massive scale of
accommodation services.
There are 535 accommodations with 17,000 rooms in Thua Thien-Hue. Meanwhile, the
Festival 2012 holiday alone gathered 180,000 travelers, including 80,000
foreigners, to the city
A senior executive of Festival Hue Hotel said that the occupancy rate is always
at 80-100 percent in high season. Therefore, it is not an easy task to save
energy and call on travelers to protect the environment.
At present, whether to join the green development program is not compulsory. The
local authorities have prohibited building hotels on the banks of Huong River in
order to protect the river environment. Meanwhile, the regulations relating to
the energy consumption and the waste treatment system have not been mentioned.
Green tours would be no greener when sponsored project finishes
Apart from heritage tourism, community tourism projects which have been carried
out with the sponsor by non-governmental organizations have also been developing
well.
However, the community tourism, which is considered the “specialty of Hue,” is
in the danger of coming to an end when the sponsored projects finish.
Especially, the six community ecotourism tours developed by RTG Group under the
sponsor of SNV, are in the high danger.
With the destinations being the rural areas, such as the Phuoc Tich ancient
village, Tam Giang lagoon or the old battle field A Luoi, or the Cau Ngoi Thanh
Toan village, the material facilities and human resources are the two key
factors to develop the community tours.
During the project implementation, some infrastructure items were built with an
aim to encourage enterprises to join the programs. And once the projects finish,
enterprises would find it unable to maintain the tours, because they do not have
money for further investments.
Some other projects on developing community tourism have also been carried out,
including the pilot project on community tourism development in Cau Ngoi Thanh
Toan village, sponsored by JICA. Under the projects, the 1-2 year supervision
programs would run to protect the results of the projects.
However, the projects have been implemented at just some households and
benefiting small groups of people. Meanwhile, the programs to connect
destination points, connect tours and develop infrastructure still have been
relying on the investments by local authorities.
Luc has emphasized that green growth and green tourism development would be one
of the most important points in the overall plan on developing tourism in Thua
Thien-Hue province.
However, Luc admitted that the local authorities would only set up the
strategies and the ways to follow, while they could not spend money to make
investment.
Source: To Quoc