VietNamNet Bridge – Through these advertisements, readers will discover interesting things in the life of the upper class in Vietnam one century ago. These advertisements come from a French magazine, Extrême-Asie, published in April 1927.



Advertisement for a photo shop, set up by Mr. Khanh Ky in 1907.





Fresh meat advertisement.

Advertisement for a pharmaceutical firm, established in 1920 by Louis Sarreau.
A ‘super-car’.
The advertisement for Langbian Palace Hotel in Da Lat.

An umbrella shows the position of the user and owning a ‘famous-brand’ umbrella is the dream of many people.

Advertisement of Brossard & Mopin, the oldest financial firm in Indochina.
This is advertisement of the Colonial Financial Corporation.
Soft drink was quite popular in the French-rule period.
Advertisement of the Charner shopping mall in Saigon.
Advertisement for an antique shop.
The Indochina Bank.
Advertisement for rubber products.


Belle Indochine