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Higher marketplace fees weigh on online sellers
Analysts identify rising operational costs as the key factor behind the exodus. In 2025, platforms simultaneously rolled out fee hikes ranging from 10–15%, significantly increasing the financial burden on merchants.
E-commerce charts new runway for Vietnam’s digital exports
With Vietnam’s total foreign trade turnover projected to near 920 billion USD in 2025, the role of e-commerce in supporting exports is no longer theoretical.
E-commerce to support farmers with market access
Improving digital business capacity is fundamental to give each speciality product a digital brand, enabling e-commerce to become a viable tool for livelihoods, value creation, and the promotion of regional cultural identity.
Small- and medium-sized enterprises encouraged to 'play big'
Lacking qualified workers as well as knowledge about import/export policies is the biggest barrier for Vietnamese enterprises. But e-commerce platforms are expected to help boost exports of these businesses.
