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Update news e-commerce
Cross-border e-commerce potential remains largely untapped
Vietnam’s cross-border e-commerce sector is expanding rapidly but still represents a small fraction of the country’s total trade, highlighting untapped potential for export growth, experts say.
Higher marketplace fees weigh on online sellers
Analysts identify rising operational costs as the key factor behind the exodus. In 2025, platforms simultaneously rolled out fee hikes ranging from 10–15%, significantly increasing the financial burden on merchants.
E-commerce charts new runway for Vietnam’s digital exports
With Vietnam’s total foreign trade turnover projected to near 920 billion USD in 2025, the role of e-commerce in supporting exports is no longer theoretical.
E-commerce to support farmers with market access
Improving digital business capacity is fundamental to give each speciality product a digital brand, enabling e-commerce to become a viable tool for livelihoods, value creation, and the promotion of regional cultural identity.
Small- and medium-sized enterprises encouraged to 'play big'
Lacking qualified workers as well as knowledge about import/export policies is the biggest barrier for Vietnamese enterprises. But e-commerce platforms are expected to help boost exports of these businesses.
