Quang Binh, Google partner to promote local tourism

The Tourism Department of central Quang Binh province announced on June 25 that it is working with Google to launch a campaign popularising regional travel destinations on YouTube and Google Arts & Culture platform.


Director of the department Ho Anh Phong said the departmentis honour to become one of the nearly 2,000 special partners of Google Arts& Culture worldwide.

Accordingly, over 1,000 photos featuring scenic spots and outstandingcultural works of Quang Binh, Thua Thien – Hue, Da Nang and Quang Nam will beshown on www.artsandculture.google.com from the third quarter of this year.

Photos and videos were collected from June 6 – 24.

Meanwhile, a programme titled “Google AdventureVietnam", which takes place in Quang Binh, Quang Nam and Da Nang from June24 to 28, has been launched. The programme aims to promote the tourism andimage of Vietnam to the world via video of international and domestic Youtubecreators. They will experience challenges to discover cultures, cuisines and peoplethere, serving as “online tourism ambassadors” to share images to the world.

Google Arts and Culture attracts nearly 370 million viewsfrom over 66 million users worldwide, and about 2,000 partners from more than80 countries globally.

On display are over 11,500 sets of photos and 6 millionartefacts. There are around 500 million searches related to arts on Google eachmonth.

YouTube has upwards 1.9 billion users and provides importantinformation for 57 percent of travellers worldwide.

In the near future, the department will continue workingwith Google to promote tourism in international markets via its free search andservices, as well as develop a digital marketing system for the sector.-VNA

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