VietNamNet Bridge - The concern about the number of retail premises in HCM City became more intense after Parkson Paragon closed. 

VietNamNet Bridge - Trang Tien, Dinh Le, Le Thai To streets are areas with so-called golden land plots valued at billions of dollars in Hanoi’s city centre. But the premium real estate has yet to result in sales for retail shops. 

 VietNamNet Bridge – Trang Tien, located in the heart of Hanoi, near Hoan Kiem Lake, is called the golden land because the land price here is the most expensive in the capital city as well as the country: about VND1 billion (nearly $50,000/1sq.m).

VietNamNet Bridge – Although there are many well-off Vietnamese who are willing to spend money on expensive items, luxury malls may still not succeed in the market.

Traditionally, Vietnamese love shopping to prepare for the Lunar New Year as they believe new things will bring luck in the new year. This year, people seem more likely to buy only necessities rather than goods they don’t really need.

 VietNamNet Bridge – Despite being recognised as one of the best performing Vietnamese real estate market segments, retailers are still facing big challenges.

Trang Tien Plaza reopens after renovation; Nhon Hoi petrochemical complex given incentives; Agro-forestry-fisheries export up despite tepid demand; Stock market capitalisation tops $55 billion; BIDV, Japanese bank ink MoU

 VietNamNet Bridge – Big sale programs are being run at all the stalls of Trang Tien Plaza prior to its renovation, just 16 months after it resumed operation in April 2013.

 VietNamNet Bridge – Trang Tien Plaza, the most luxurious shopping center and amusement park in Hanoi has also been hurt by the economic crisis, though a bright prospect was projected for it on the day of opening.

Trang Tien Plaza has been re-positioned as a luxurious goods shopping mall. Will its new appearance and the new way of operation help the shopping mall change their fate?