Vietnamese top region in streaming YouTube on TV

There was a growing trend of streaming YouTube on TVs in the Asia Pacific region with Việt Nam being the country with the fastest growth in connected TVs,  a YouTube Brandcast Delivered 2021 event heard on October 28.

Việt Nam has the largest number of people streaming YouTube on connected TVsin the Asia-Pacific region.— Photo courtesy YouTube

More than 25 million Vietnamese streamed YouTube on their connected TV screens in May, data from the streaming service showed.

The COVID-19 pandemic changed all activities like studying, working and entertainment amid the social distancing in the first three quarters of this year.

As more people stayed at home, they turned to YouTube for their communities, learning, entertainment, and other needs.   

Some 45 per cent of internet users in Việt Nam own a smart TV or connected TV, and 28.2 per cent access the internet through a smart TV, and the number is expected to grow.

More than 90 per cent watch with family and friends, and 90 per cent of YouTube viewers say they pay more attention while watching with others.

In May 2021 the average view length on YouTube CTV was 90 per cent longer than on mobile and desktop.

 

Trâm Nguyễn, Google country director for Vietnam, Laos and Cambodia, said Youtube reached over 45 million people in Việt Nam aged 18 and above.

More than 950 YouTube channels in the country have over 1 million subscribers, an increase of over 35 per cent since last year.

The average person in Việt Nam watches over 70 minutes of YouTube per day, which shows how important video content is in daily life, she said.

YouTube Brandcast is the largest annual event for advertisers, agencies and content partners on the  platform.

It brings together senior executives, brand managers, media planners, creators, and content partners from leading companies to share the latest information on market trends and solutions.

Source: VNS

 
 

Other News

.
Freedom of choice: Female athletes in ‘masculine’ sports
Freedom of choice: Female athletes in ‘masculine’ sports
FEATUREicon  08/01/2022 

Vietnam’s sport sector has exerted efforts and reaped successful results over the years, with numerous titles earned by female athletes competing in rigorous combat sports or others that require strength and stamina.

First local photographer judges World Press Photo Contest
First local photographer judges World Press Photo Contest
ENTERTAINMENT & TRAVELicon  08/01/2022 

Hanoi native Pham Ha Duy Linh will be one of the five members on the judging panel for the Southeast Asia and Oceania at the 2022 World Press Photo Contest.

Vietnam Puppetry Theatre launches innovative shows for new year
Vietnam Puppetry Theatre launches innovative shows for new year
ENTERTAINMENT & TRAVELicon  07/01/2022 

Aiming to bring new experiences to audiences, the Vietnam National Puppetry Theatre will strive to innovate and create quality puppet plays with high artistic value and new forms of expression.

Renowned food culture helps promote Vietnamese tourism
Renowned food culture helps promote Vietnamese tourism
ENTERTAINMENT & TRAVELicon  07/01/2022 

As part of the Government’s cultural development strategy, Vietnam aims to have three cities in the UNESCO’s Creative Cities Network across many fields, including cuisine, by 2030.

Swimmer Hoang wins 'Best Athlete of 2021' award
Swimmer Hoang wins 'Best Athlete of 2021' award
ENTERTAINMENT & TRAVELicon  07/01/2022 

In a year of highs and lows for Vietnamese sport, swimmer Nguyen Huy Hoang has been voted the best athlete of 2021, after a highly-contested vote by sports journalists around the country. 

Ugandan dancer brings African cuisine to Vietnam
Ugandan dancer brings African cuisine to Vietnam
ENTERTAINMENT & TRAVELicon  07/01/2022 

During the extended COVID-19 restrictions last year, many expats in Vietnam had their lives turned upside down.

HCM City, Binh Dinh reopen to foreign visitors
HCM City, Binh Dinh reopen to foreign visitors
ENTERTAINMENT & TRAVELicon  06/01/2022 

Ho Chi Minh City and the central province of Binh Dinh have received approval from the Government to reopen to foreign visitors this month, the sixth and seven localities to do so.

Cai Rang – A unique floating market in the Mekong Delta
Cai Rang – A unique floating market in the Mekong Delta
ENTERTAINMENT & TRAVELicon  08/01/2022 

The Cai Rang floating market is a unique market in the Mekong Delta that would attract tourists before the pandemic.

Rice - the traditional soul of a nation
Rice - the traditional soul of a nation
ENTERTAINMENT & TRAVELicon  06/01/2022 

In Vietnamese cuisine, steamed sticky rice is very popular among all ethnic groups, as rice has been planted nationwide for thousands of years. 

An exciting year ahead for Vietnamese sports
An exciting year ahead for Vietnamese sports
ENTERTAINMENT & TRAVELicon  05/01/2022 

After a difficult year, Vietnamese sports have a chance to bounce back at the many tournaments being held over the next 12 months -- fans will hope it was worth the wait. 

A Hanoian dish which originates from Saigon
A Hanoian dish which originates from Saigon
ENTERTAINMENT & TRAVELicon  07/01/2022 

Bun nem ran, deep fried spring roll with white vermicelli, is originally from Saigon, a southern city. However, when it comes to Hanoi, the dish has been considerably modified to suit the taste of Hanoians.

Over 1,700 passengers enter Vietnam on first three days of int’l flight resumption
Over 1,700 passengers enter Vietnam on first three days of int’l flight resumption
ENTERTAINMENT & TRAVELicon  05/01/2022 

As many as 1,753 passengers from abroad came to Vietnam on 17 flights between January 1 and 3, the first three days after the resumption of regular international flights.

One-day trip to Saigon’s suburbs
One-day trip to Saigon’s suburbs
ENTERTAINMENT & TRAVELicon  06/01/2022 

Binh Chanh—a suburban district of HCMC—is an ideal destination for travelers who are nature- and culture-lovers.

ESPN name Hoang Duc in AFF Suzuki Cup 2020 Team of the Tournament
ESPN name Hoang Duc in AFF Suzuki Cup 2020 Team of the Tournament
ENTERTAINMENT & TRAVELicon  04/01/2022 

Vietnamese footballer Hoang Duc has been named in the AFF Suzuki Cup 2020 Team of the Tournament, as selected by sports broadcasters ESPN.

Book released on defence of Vietnamese islands against Chinese invaders
Book released on defence of Vietnamese islands against Chinese invaders
MARITIME SOVEREIGNTYicon  04/01/2022 

Researcher Vo Ha has released the book Trường Sa 1988 – Hồ Sơ Một Sự Kiện Lịch Sử  (Trường Sa 1988 – A Dossier on a Historical Incident) on the protection and development of Truong Sa (Spratly) Archipelago of Vietnam,

Discovering Kon Ha Nung world biosphere reserve
Discovering Kon Ha Nung world biosphere reserve
ENTERTAINMENT & TRAVELicon  04/01/2022 

Covering an area of about 413,500 hectares, the Kon Ha Nung Biosphere Reserves comprise two core zones - Kon Ka Kinh National Park and Kon Chu Rang natural reserve.

The beauty of water lily season on Yen stream
The beauty of water lily season on Yen stream
ENTERTAINMENT & TRAVELicon  03/01/2022 

Yen (Canary) stream is located about 60 kilometres from the centre of Hanoi, also known as Yen Vĩ (Canary Tail), because of its shape like the tail of a canary.

New coach to replace Park Hang–seo at 2022 U23 AFF Cup
New coach to replace Park Hang–seo at 2022 U23 AFF Cup
ENTERTAINMENT & TRAVELicon  03/01/2022 

Dinh The Nam will take charge of the U23 Vietnam national team at the 2022 U23 AFF Cup in Cambodia, replacing Park Hang–seo to allow the Korean more time to focus on the first team.

Renowned food culture helps promote Vietnamese tourism
Renowned food culture helps promote Vietnamese tourism
ENTERTAINMENT & TRAVELicon  03/01/2022 

As part of the Government’s cultural development strategy towards 2030, Vietnam aims to have three cities in the UNESCO’s Creative Cities Network across many fields, including cuisine.

Hanoi capital plans only one venue for Lunar New Year fireworks display
Hanoi capital plans only one venue for Lunar New Year fireworks display
ENTERTAINMENT & TRAVELicon  03/01/2022 

The Hanoi municipal administration has decided to put on a fireworks display at an only one venue to welcome in the lunar New Year 2022 on January 31 evening.

 
 
 
Leave your comment on an article

OR QUICK LOGIN