VietNamNet Bridge – Though the social network Facebook has had around 20 million users in Vietnam, it has just officially been present in Vietnam via media and advertising partners here.
According to a source from T&A Ogilvy, the firm official becomes the media representative of Facebook in Vietnam from this month.
Even though Facebook has not opened a representative office or a company in Vietnam, the media representative will field questions from local media and transfer them to those in charge at Facebook.
According to another source, in addition to the media representative, Facebook has also had the first advertising representative to boost business activity in Vietnam.
Foreign companies offering cross-border services (not opening companies or representative offices in Vietnam) such as Facebook and Google can earn advertising revenues directly or via advertising agents. 80% of revenues are from Vietnamese companies with advertisements connected directly to Facebook and Google while 20% are from their advertising partners in Vietnam.
Source: SGT