The campaign for using digital technology to boost farm produce sales was launched by Viettel Post on March 2, 2021 in Hai Duong.

Viettel Post chose to apply technological solutions to help farmers boost sales via Vo So (voso.vn), the e-commerce website and smart logistics system.

Tran Trung Hung, CEO of Viettel Post, said the company aims to help farmers plan their production well to avoid risks in sales.

“With digital technology, we help farmers find new distribution chains so as to maintain production activities and keep the production unaffected by anything,” he said, stressing that this is a long-term program to develop e-commerce, not just a temporary solution to rescue unsold produce.

In addition to the large delivery network, Viettel has favorable conditions to use the solution. It can run the campaign because it has developed Vo So since mid-2019. The e-commerce website has been providing local specialties online and has also built a solution allowing customers to trace the origin of the produce available on Vo So.

With Vo So, farmers can sell produce at good prices, while consumers can be sure that they are buying high-quality produce.

Just within five days, from March 4 to March 8, 100,000 chicken eggs, more than 1,000 chickens and nine tons of vegetables were sold via Vo So.

Viettel Post has also taught 100 percent of farmer households in the locality how to sell produce on the e-commerce site. The farmers have learned how to organize livestreams to get more orders and how to pack produce to keep it fresh. Viettel Post has also given support in advertisements and media, and transportation.

Postmen have become program ‘ambassadors’, introducing the program to clients.

There are now seven stalls on Vo So that provide Hai Duong’s farm produce, six of which were created by cooperatives and farmer households themselves.

The stalls focus on providing five kinds of farm produce, including Chi Linh chicken, Cam Dong chicken eggs, Thanh Ha guava, kohlrabi and cabbage.

As of the end of March 8, 3,600 orders for Hai Duong’s farm produce had been placed. Of this number, produce for 3,000 orders have been delivered to consumers.

Hung of Viettel Post told VietNamNet that the company plans to expand the campaign in other localities as well, not only in Hai Duong. 

M. Trung

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