VietNamNet Bridge – Estonian designer Xenia Joots who owns the Yaly Couture brand will display his newest fashion collection at a fashion show to welcome the Asia Pacific Economic Co-operation (APEC) Finance Ministers’ Meeting in the ancient town.

On show: A photo on show at the Palm Garden resort in Hoi An to mark the APEC Finance Ministers’ Meeting (FMM). — VNS Photo

Joots said the fashion would create a chance for participants at the meeting to explore the world heritage city and its culture.

She said the designs featured a mixture of European and Asian styles and techniques, reflecting the latest from Hoi An and the uniqueness of Yaly’s hand embroidered designs.

The night fashion show is expected to draw tourists and APEC people with magic lanterns in Hoi An’s old quarter during three-days.

A mix: A model dressed by the Yaly Couture house in Hoi An. A new collection will be shown to mark the APEC Finance Ministers’ Meeting.— Photo courtesy of Yaly Couture

An exhibition has also opened at Palm Garden resort, a site hosting the Finance Ministers’ Meeting, featuring 40 colour photos of landscapes and destinations in Hoi An Town, Cham Island, My Son Sanctuary, Thanh Ha pottery village and craft villages of Quang Nam Province.

The show will run from 5.30pm on October 20 at 358 Nguyen Duy Hieu Street.

Hoi An will also debut the Viet Nam-Japan Cultural Space in a section of Nguyen Thi Minh Khai Street from November 6-11.

The 500m street section, from the Japanese Bridge to the city’s Hoai River Square, will feature Japanese and Vietnamese crafts including Hoi An lanterns, Thanh Ha pottery, wood sculpture, silk and Japanese yukata, origami and tea making. 

VNS