Fashionology Festival 2017 opened on October 20 at the Nguyen Hue Walking Street in Ho Chi Minh City, promising to contribute to the the development of Vietnam's fashion and apparel industry.

The three-day event, co-organised by Ho Chi Minh City Department of Tourism and the Golden Communication Group, will offer domestic and international visitors a chance to admire more than 1,400 of the latest fashion designs by 153 designers from Vietnam and Southeast Asian countries.

Cai luong (southern folk opera) meritorious artist Tu Suong opened the first day of festival themed ‘Far East Identity’, with the 30-kilogram design of designer Le Long Dung. The design was completed in three months with brocade material, hand embroidered patterns and crystal stones.

After the first day, the next two days will be organised around other themes and activities, including “New Waves” and “Future Stars”, respective.

The performances will offer the audience a unique fashion experience by using the latest technologies, such as 5D Mapping, where the model introduces many costumes on stage without changing clothes, the application of the Magic Mirror in showcasing products, and fashion designs using virtual reality technology.

According to Bui Ta Hoang Vu, Director of Ho Chi Minh City Department of Tourism, the festival is expected to offer businesses and fashion designers a platform to seek business cooperation opportunities and develop the fashion design industry.

The festival is scheduled to be held annually, creating a unique tourist highlight for Ho Chi Minh City, he added.

VGP