KFC, Lotteria and Burger King have been competing fiercely in Hanoi for the last 10-20 years. But McDonald’s has now finally entered the picture after arriving in Vietnam three years ago. 

The food court model, popular in Singapore, Hong Kong and Thailand, is thriving in Vietnam. While many food service chains huddle together in central business districts and pay high retail rent, some new food service models are moving to the suburbs.

VietNamNet Bridge - Most of the brands to be franchised in Vietnam in the coming years will be in food, education and healthcare, analysts say.

VietNamNet Bridge - Vietnamese companies are eyeing the ready-made instant food market, as they won’t have to compete directly with foreign manufacturers. However, the market is it as easy one as most consumers are not used to the products.

VietNamNet Bridge - Having to shut down some shops, Johnathan Hanh Nguyen, a renowned businessman dubbed ‘the branded goods King’, is facing  problems with his fast food chains.

 VietNamNet Bridge – The fast food market has formed in Vietnam, with a series of foreign food chains. Why don’t we see many local brands?