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Update news fast moving consumer goods
Rural consumers are increasingly shop online, with 46 percent of internet users engaged in online shopping activities.
The coronavirus public health emergency is presenting both opportunities and challenges for manufacturers to handle a pick-up in the demand for fast-moving consumer goods.
Sixty per cent of households in urban centres like Hanoi, HCM City, Da Nang, and Can Tho will buy fast moving consumer goods online by 2025, according to Kantar Worldpanel, a global data, insights and consulting company.