Findings showed that the F&B industry reached a revenue of VNĐ590 trillion (US$23.65 billion) in 2023, a rise of 11.47 per cent against 2022, in which dine-in accounted for more than 91 per cent.

The value of the Vietnamese F&B market is expected to grow by 10.92% this year compared to 2023.

The rapid expansion of foreign food and beverage (F&B) chains in Vietnam was making the domestic market more robust despite the trend of tightening spending in a global downturn.

Vietnam is among Asia’s leading culinary destinations. As cuisine develops, the quality of ingredients required to prepare dishes needs to be improved.

Five premium retailers have been selected to distribute New Zealand F&B products in Vietnam.

Technology applications have played an important role in helping the food and beverage (F&B) market in Vietnam get back on track after two years of challenges due to the pandemic, experts have said.