The turning point in history of Vietnam television films

People in Iran in 2003 planned their meal times to avoid clashing with the showtimes of Korean film “Dea Jang Geum”. The same thing occurred in Vietnam when everything changed upon the release of “Ve nha di con” (Come home, my dear).

It was reported by journalist Euny Hong in her 2016 book "The Birth of Korean Cool" that the historical drama Dea Jang Geum was so popular in Iran that people scheduled their meal times so as not to coincide with its showtimes. The same thing happened in Vietnam 18 years ago when Korean cinema swept the region. After a while, the public became enamored with Korean cinema, and it seemed as if this fad would never end.

VFC (Vietnam Television Film Company) abruptly announced in July 2009 that it would stop producing and broadcasting the sitcom “Nhung nguoi doc than vui ve” (Happy Singles). The plan was to air 500 episodes in two years, but the undesired quality forced the producer to halt production after only episode 171, despite having "booked" the air for 250 episodes in advance. Pham Ngoc Tien, the film's screenwriter, then accepted responsibility, admitting that the film was not initially as expected.

After ten years, the name VFC came up again when the film "Ve nha di con" broke all sorts of records on Vietnamese television. As soon as it began airing in April of this year, for the next five months, "Ve nha di con" created a frenzy on forums and became "trends," and its storyline was discussed and dissected. Similar to the situation that arose in Iran in 2003, many Vietnamese would rush home from wherever they were to watch the movie. According to the Vietnam Television Advertising Center, "Ve nha di con" had a rating (4.7) for VTV1's TV series time period.

Bước ngoặt lịch sử của phim truyền hình Việt Nam

The cast of “Ve nha di con”.

Also in 2019, the southern audience was enthralled by the flicks "Gao nep gao te" (Sticky rice and plain rice) (and "Tieng set trong mua" (Thunder). There has never been a year when Vietnamese TV series were so dominant when the ten most searched TV series on Google Vietnam in 2019 were all Vietnamese films.

To prepare for this breakthrough, Vietnamese TV series gained momentum with the release of two films "Song chung voi me chong" (Living with Mother-in-law) and "Nguoi phan xu" (The Arbitrator), which is a remake of a foreign story. The film's tycoon Phan Quan's (late People's Artist Hoang Dung) remarks became a pop culture: “The only thing that exists is family, whether or not other items exist is immaterial”. Although there are many popular dramas in Vietnam right now, no film has yet topped “The Arbitrator” in terms of advertising price, which is 220 million VND for a 30-second advertisement.

There was a recent continuation of public fever after "Ve nha di con" and "Quynh doll," "Living with mother-in-law" and "The Arbitrator":   "Hoa hong tren nguc trai" (Rose on the left chest), "Me Ghe" (Step mother), "Huong duong nguoc nang" (Sunflower against the sun), "Cay Tao no hoa" (When the Apple Tree Blooms). The movie "Me ghe" aired at Vinh Long TV station but led the national rating with a viewership of 6.7%.

Vietnamese television's founding father, People's Artist Khai Hung, said this about his work as a director: "It's hard to believe how much TV shows have changed in the last few years. The target demographic was a key priority for the filmmakers and screenwriters, who also benefit from the cooperation with other countries by learning about new technology and methods of doing things. However, the current focus is on returning television to its original purpose of being television."

Director Nguyen Phuong Dien, whose films have been huge successes in the South, believes that the growth of Vietnamese TV series in the last four to five years is due to investors' proper perceptions, such as VFC representing the North and Vinh Long Television – the representative of the South. "The reason VFC is superior to other organizations is because someone is pointing the path in the right direction. Do Thanh Hai, the director, aims to provide spiritual nourishment to his audience by making large-budget films about a wide range of subjects. Vinh Long station in the south focuses on family film recipe for housewives that was little ‘cheesy’," said the film's director Nguyen Phuong Dien.

 

Aside from shifting mindset on the subject, director Nguyen Phuong Dien said the movies have all been shot using a 4K camera, resulting in stunning visuals. Apart from that, with increasing levels of rivalry among the filmmaking industry, evaluating movie ratings has become essential for filmmakers in order to remain relevant in the constant stream.

Bước ngoặt lịch sử của phim truyền hình Việt Nam

Two illustrious People's Artists Hoang Dung and Trung Anh in the movie "The Arbitrator".

"Instead of using cumbersome equipment to produce movies, we now only need to hold a tiny camera to capture images in 4K resolution, lifelike pictures like those seen in celluloid films. The changeover must also be adaptable. Filmmakers are rushing to complete their projects faster now that lighting equipment allows for nighttime shooting without consuming a lot of energy. So, whereas it used to take 4-5 days to shoot a 4K episode, it now only takes 2.5 days, but the quality is amazing, " he stated.

This is how a successful TV show is made: a realistic script combined with cutting-edge filmmaking techniques.

This formula demonstrates the significance of the script. A big draw for the audience has always been genuine stories that breathe life into characters and reflect the concerns of the general population. As a result of advancements in filmmaking technology and new methods of doing things, audiences will be served with stunning visuals in the movies, which will delight them on many levels.

Writing a film is a labor of love, and as screenwriter Trinh Khanh Ha pointed out, it's critical to show appreciation for the hard work of the writers by providing decent remuneration so that they feel motivated to produce quality work. Filmmakers, according to director Phuong Dien, must keep up with technological advancements in order to remain relevant. Vietnamese TV shows thus will never have to be concerned about a lack of viewers.

Hoang Vy

Challenges for television program during coronavirus pandemic

Challenges for television program during coronavirus pandemic

In the context of complicated Covid-19 epidemic development, many television programs and films that are being recorded have to be suspended, 

Television brands find Vietnamese market tough going

Television brands find Vietnamese market tough going

Before the latest withdrawal of Vinsmart, Japanese giants like Panasonic, Toshiba, and Sharp also dropped out of the Vietnamese television market.

 
 

Other News

.
Deputy Prime Minister proposes aid package for employees returning to work
Deputy Prime Minister proposes aid package for employees returning to work
FEATUREicon  13/11/2021 

Deputy Prime Minister Vu Duc Dam has asked the Ministry of Labor, War Invalids and Social Affairs (MOLISA) and localities to design a support package for people returning to their jobs after lockdown.

Civil servants “fear of responsibility”: National Assembly deputy
Civil servants “fear of responsibility”: National Assembly deputy
FEATUREicon  12/11/2021 

Fear of taking responsibility has become commonplace among cadres and civil servants.

Ministry of Health corrects test-kit price turmoil
Ministry of Health corrects test-kit price turmoil
FEATUREicon  11/11/2021 

Minister of Heath Nguyen Thanh Long, answering questions from National Assembly Deputies on test kit prices, on November 10 affirmed that test kit prices have been put under control.

Ministry report: online teaching, learning is effective
Ministry report: online teaching, learning is effective
FEATUREicon  11/11/2021 

In a report answering National Assembly Deputies’ inquiries, the Ministry of Education and Training (MOET) affirmed the efficiency of online teaching and learning, and fairness in accessing learning conditions among regions.

VND1 quadrillion package for economy via interest-rate subsidy proposed
VND1 quadrillion package for economy via interest-rate subsidy proposed
FEATUREicon  11/11/2021 

The Ministry of Finance has advised the Government to launch a demand stimulus package through an interest-rate subsidy, worth VND20 trillion a year and VND40 trillion for two years.

Doctors found guilty of criminal activity, shocking society
Doctors found guilty of criminal activity, shocking society
FEATUREicon  11/11/2021 

A number of violations by medical staff have been found recently, and many medical doctors, who have the respect of society because they save peoples’ lives, have been handcuffed.

Technology helps manage thousands of workers without shop foremen
Technology helps manage thousands of workers without shop foremen
FEATUREicon  11/11/2021 

Instead of foremen, shops now can be controlled by monitoring cameras and face recognition technology. This allows factories to maintain stable operations in all situations.

Top-secret missions of submarine soldiers
Top-secret missions of submarine soldiers
FEATUREicon  11/11/2021 

At 9 am June 2, 2017, for the first time in history of the Vietnam’s People’s Navy, a missile launched from Submarine 183 - Hanoi flew up from the seabed, hitting its target.

Tourism sector tries to ‘break the ice’, waits for revival
Tourism sector tries to ‘break the ice’, waits for revival
FEATUREicon  11/11/2021 

A series of famtrips have been organized by travel firms in cooperation with local authorities as a part of a plan to ‘break the ice’ in the tourism market.

Securities investors pour billions of dollars a day into market
Securities investors pour billions of dollars a day into market
FEATUREicon  10/11/2021 

Billions of dollars are pouring into the stock market each trading session as the prices of some stocks have reached historic peaks.

Group of volunteer doctors stays in HCMC to assist Covid-19 fight
Group of volunteer doctors stays in HCMC to assist Covid-19 fight
FEATUREicon  10/11/2021 

They are the doctors of the Ministry of Health’s last unit under the assistance program which is still operating in HCM City. They continue to make every effort each day to save Covid-19 patients’ lives.

Prime Minister's first trip to Europe affirms Vietnam's position
Prime Minister's first trip to Europe affirms Vietnam's position
FEATUREicon  09/11/2021 

Prime Minister Pham Minh Chinh's business trips to the UK and France have contributed to strongly promoting foreign relations; strengthening the trust of international friends and partners; and affirming the position and role of Vietnam.

China’s new regulations result in more barriers to access its huge market
China’s new regulations result in more barriers to access its huge market
FEATUREicon  09/11/2021 

China is no longer an easy market and if Vietnamese businesses don’t change their business strategies, it will be more difficult to enter the huge market.

Business stories: billionaires get richer
Business stories: billionaires get richer
FEATUREicon  09/11/2021 

The share price increases last week helped rich businesspeople become even richer.

Digital farming: the way to ease reliance on merchants
Digital farming: the way to ease reliance on merchants
FEATUREicon  09/11/2021 

Digital transformation will help connect consumers and farmers, by allowing them to witness the cultivation and distribution process together.

Reform hits the ceiling
Reform hits the ceiling
FEATUREicon  08/11/2021 

The Prime Minister is taking a series of solutions to implement socio-economic recovery in 2022, including raising the GDP by 6 - 6.5% and maintaining the CPI at 4%, after the economy was seriously affected by Covid-19.

Business environment reform: drastic and consistent
Business environment reform: drastic and consistent
FEATUREicon  08/11/2021 

After several years using the World Bank Ease of Doing Business report as a measurement, Vietnam's business environment has made great strides.

Unprecedented times call for new consensus to overcome challenges
Unprecedented times call for new consensus to overcome challenges
FEATUREicon  08/11/2021 

The current challenges require an unprecedented consensus to overcome it, said former Director of the Central Institute for Economic Management Nguyen Dinh Cung.

More obstacles for VN corporations’ overseas investments
More obstacles for VN corporations’ overseas investments
FEATUREicon  07/11/2021 

Many overseas projects of Vietnam face difficulties, high risks, and lack of investment efficiency, such as oil and gas exploitation and exploration, rubber planting and processing, and telecom projects.

Turning agricultural waste into cash
Turning agricultural waste into cash
FEATUREicon  07/11/2021 

The collection and reuse of agricultural by-products not only helps reduce greenhouse gas emissions but also helps farmers have the opportunity to enrich themselves.

 
 
 
Leave your comment on an article

OR QUICK LOGIN