Where are Vietnam’s social networks in comparison with Facebook, Google?

With the establishment of a series of social networks, Vietnam is one of only a few countries with domestic products that are competitive with cross-border platforms.

According to the Ministry of Information and Communications (MIC), Facebook, YouTube, Instagram, Zalo and Mocha were named the most popular social networks in Vietnam as of the end of 2018.

Where are Vietnam’s social networks in comparison with Facebook, Google?

Of these, there were only two Vietnamese names – Zalo and Mocha – which could compete equally with foreign platforms.

At that time, the largest social network Facebook had 60 million users in Vietnam, while Zalo had 40 million and Mocha 4.5 million.

At present, there are two new names – Gapo and Lotus, which both debuted in 2019.

VietNamNet’s calculations found that Zalo is the biggest domestic social network of Vietnam with 60 million users as of November 2020, followed by Mocha with 12 million members, Gapo with 6 million, and Lotus 2.5 million.

The figures are not the total registered accounts, but the total monthly active users (MAU).

As such, Vietnam now has four social network platforms with over 1 million members. This is the minimum scale for one social network to be considered competitive with foreign platforms.

Just after two years, the number of domestic social networks increased by twofold. And just after two years, Zalo got 20 million more members, or 50 percent higher than 2018.

As for Mocha, the number of users is not high, but its scale has increased by 2.67 times. Other platforms, Gapo and Lotus, have gained initial successes just after one year of operation.

Vietnam also has hundreds of forums, such as Tinhte (16 million visits a month), Voz (11 million), Webtretho (7 million) and Otofun (2 million).

Vietnam needs homegrown social networks

Most social networks collect users’ information. This means that instead of paying money, users pay their personal information for the use of products.

What will happen if the data are used for bad purposes? Many governments are worried about the development of cross-border social network platforms. China and North Korea mostly prohibit the presence of foreign platforms.

Meanwhile, other countries believe that the danger can be stamped out by the strong development and equal competition of domestic platforms. However, only a few countries can do this.

As for Vietnam, according to We Are Social, Facebook had 61 million users as of January 2020. This means that with 60 million regular users, Zalo has nearly caught up with Facebook in number of users.

The number of Facebook users in Vietnam account for 90 percent of internet users aged 16-64. This means that Facebook has almost no more room to develop in the Vietnamese market. Meanwhile, Zalo, which is simple and easy to use, will still be able to attract more older people.

Like Russia, which has Vkontakte, Vietnam has also found its own path to protect the ‘Vietnamese brain’ – promoting social networks developed by Vietnamese.

Vietnamese master Vietnam-made platforms, databases

 

Talking about Gapo and Lotus, Hoang Viet Tien, deputy secretary of the Vietnam Internet Association, said the two platforms are designed to target specific market requirements.

While Gapo targets the market for youth, Lotus targets existing clients of VCCorp.

He said the nature of the social networks is providing platforms for deploying new services based on the client database they have.

Compared with Facebook, Twitter and Instagram, Vietnam’s social networks were created later, targeting niche markets and domestic users.

The difference is that Gapo, Lotus and other domestic social networks focus on existing databases to enhance customers’ experiences when using their products and services.

With the establishment of a series of social networks, Vietnam is one of only a few countries with domestic products that are competitive with cross-border platforms.

Through the social networks, G-Group, the developer of Gapo, and VCCorp, the developer of Lotus, can collect customers’ insight to create better services and products.

According to Tien, the development of domestic social networks will help Vietnam master technologies, which develops Vietnam’s digital economy in a more sustainable way.

More importantly, Vietnam-developed social networks will allow Vietnamese enterprises to get information about users, which is useful for product research and development.

“With the data about clients, food and beverage companies, for example, you can categorize groups of clients and targets for their advertisements. This will reduce the costs for market analysis and ads,” he explained.

He went on to say that previously Vietnam ‘could not control the game’ and was dependent on foreign platforms when it had to buy data from foreign companies. However, the presence of Vietnam-developed social networks now can solve the problem of reliance.

Gapo, Lotus, Zalo are not rivals of Facebook, Google

Despite impressive growth, there are still many criticisms directed to Vietnamese social networks. Tien said that those negative opinions are not reasonable.

Content is an important part of all social networks. However, it is created by users themselves.

He went on to say that Vietnamese should not think that domestic social networks have to compete directly with Facebook and Google.

About the orientation for the development of domestic social networks, Tien said the networks just need to have good content and platform performance, and then users will come. 

Trong Dat

60 percent of online orders in Vietnam made on social networks

60 percent of online orders in Vietnam made on social networks

Vietnamese people are shopping on social networks more than on e-commerce websites. The payment methods for goods exchanged on the social networks, however, remains very ‘primitive’.

Facebook, social networks abused by phishing attacks

Facebook, social networks abused by phishing attacks

Social networks, including Facebook, have become the ideal environment for cybercriminals to seek profits by phishing.

 
 

Other News

.
Flower markets see peak activity on pre-Tet days
Flower markets see peak activity on pre-Tet days
FEATUREicon  02/02/2021 

Flowers and ornamental trees sourced from China are overwhelming Vietnamese flowers at traditional and online markets. Japanese orchids are selling like hotcakes despite high prices.

General Secretary Nguyen Phu Trong: "What I do not polish myself"
General Secretary Nguyen Phu Trong: "What I do not polish myself"
FEATUREicon  01/02/2021 

Mr. Nguyen Phu Trong has been re-elected as the General Secretary of the Party Central Committee for the 2021-2026 term. 

MIC outlines plan on preparing human resources for national digital transformation
MIC outlines plan on preparing human resources for national digital transformation
FEATUREicon  30/01/2021 

The Ministry of Information and Communications (MIC) is building a plan to develop digital human resources for national digital transformation.

Govt seeks 7.5-8% annual growth in next 25 years via digital transformation push
Govt seeks 7.5-8% annual growth in next 25 years via digital transformation push
FEATUREicon  02/02/2021 

To become a powerful and prosperous country by 2045, Vietnam needs to obtain a GDP growth rate of 7.5-8 percent per annum for the next 25 years. Only digital transformation can helps make this a reality.

Digital transformation opens up new development space
Digital transformation opens up new development space
FEATUREicon  29/01/2021 

"Like exploring new lands, the expanded cyberspace will open up a new development space for the country,” Minister of Information and Communications Nguyen Manh Hung said at the 13th National Party Congress on Thursday morning (January 28).

Vietnamese-made games now played around the world
Vietnamese-made games now played around the world
FEATUREicon  31/01/2021 

To create a level playing field and help Vietnamese develop games reach the world market, it is necessary to have more reasonable policies, experts say.

Education Minister outlines 9 achievements, 5 problems in educational sector
Education Minister outlines 9 achievements, 5 problems in educational sector
FEATUREicon  28/01/2021 

After seven years of implementing Resolution 29 on reforming the education and training sector, Vietnam has gained several outstanding achievements.

Vietnam stands at turning point to recover and make a breakthrough
Vietnam stands at turning point to recover and make a breakthrough
FEATUREicon  29/01/2021 

The 13th National Party Congress is taking place in the context of unpredictable changes in the world, as the Covid-19 pandemic is dividing many countries, the global economy is experiencing negative growth and ongoing trade and economic conflicts.

13th National Party Congress: Hanoi, HCM City aim for digital government
13th National Party Congress: Hanoi, HCM City aim for digital government
FEATUREicon  28/01/2021 

Hanoi and Ho Chi Minh City both plan to develop synchronous, inter-connected digital, IT, and data infrastructure, creating a foundation for digital economic and social development.

Digital transformation: smart homes invented by Vietnamese
Digital transformation: smart homes invented by Vietnamese
FEATUREicon  02/02/2021 

The digital transformation process is being carried out throughout Vietnam, from large enterprises to small shops.

UNESCO expert: Vietnam education reform on right path, recommends better allocation of funds
UNESCO expert: Vietnam education reform on right path, recommends better allocation of funds
FEATUREicon  28/01/2021 

Dominique Altner, Senior Program Specialist at IIEP (International Institute for Educational Planning), spoke to VietnamNet about the development of Vietnam’s education system in the last five years.

Local specialties reach global market on e-commerce sites
Local specialties reach global market on e-commerce sites
FEATUREicon  02/02/2021 

Displaying local specialties on e-commerce platforms has proven to be the quickest way to increase the value of Vietnam’s farm produce and introduce it to international customers.

Two resolutions for reform
Two resolutions for reform
FEATUREicon  28/01/2021 

The Government has issued Resolutions 01 and 02, showing the spirit of reform and steadfast effort over the years to remove barriers in the business environment, helping people and businesses to thrive.

Digital transformation to contribute 25% of HCM City's GRDP by 2025
Digital transformation to contribute 25% of HCM City's GRDP by 2025
FEATUREicon  27/01/2021 

By 2025, digital transformation will contribute 25% of HCM City's gross regional domestic product (GRDP), said Chairman of HCM City People's Committee Nguyen Thanh Phong.

Wind, solar power sees new boom
Wind, solar power sees new boom
FEATUREicon  27/01/2021 

Many wind and solar power projects are awaiting approval to be added to the list of projects to be developed under the national power development plan.

After 30-year boom, motorbike market sees decline in sales
After 30-year boom, motorbike market sees decline in sales
FEATUREicon  31/01/2021 

The sales of motorbikes decreased sharply in 2020. After 30 years of continued growth, the motorbike market has become saturated.

Vietnam shows its 'firm stuff' after five years of difficulties
Vietnam shows its 'firm stuff' after five years of difficulties
FEATUREicon  26/01/2021 

The US-China trade war, Brexit, the US withdrawal from TPP, Covid-19 and internal difficulties all have affected Vietnam’s economy in the last five years.

Long-term development commitments realised through strategic M&A moves
Long-term development commitments realised through strategic M&A moves
FEATUREicon  25/01/2021 

A potential rise in mergers and acquisitions is sparking concerns that local firms will lose competitiveness by selling themselves to foreign investors.

Reshuffle underway to further stimulate revival of economy
Reshuffle underway to further stimulate revival of economy
FEATUREicon  23/01/2021 

The 13th National Party Congress is expected to set the country’s average annual growth rate of 6.5-7 per cent from now until 2025, when Vietnam may become a higher middle-income nation. 

Tech giants building on ICT potential
Tech giants building on ICT potential
FEATUREicon  23/01/2021 

Vietnam’s ICT market is expected to see a big 5G race in 2021 as international tech giants look to boost partnerships with local telcos to gain more advantages, driven by strong performances in Vietnam in 2020.

 
 
 
Leave your comment on an article

OR QUICK LOGIN