Accordingly, Openasia has become a strategic investor of and is closely accompanying Filmore to jointly optimize advantages and opportunities, promote Filmore’s rapid development corresponding to its great potential. By investing in Filmore, Openasia has broadened its investment and product portfolio that the group has developed in Vietnam by adding a lifestyle real estate development to it. 

After reviewing various investment opportunities, Filmore has decided to joint hands with Openasia based on mutual relationship of trust, similarity in vision, goals, business values and the ability to collaborate, which will create potential cooperation and synergistic approach to serving the key interests of customers throughout the country. Both companies also share in common to offer lifetime value to their customers, putting great emphasis on human value, customer experience and satisfaction. 

Through the investment, Mr. Doan Viet Dai Tu - Chairman of Openasia – has officially become a member of Filmore’s Board of Directors.  Filmore is now led by a group of leaders that are relatively young but with abundant market experience, strong network, sharp vision, fast execution ability and global business mindset.  The presence of Mr. Doan Viet Dai Tu is expected to help Filmore further strengthen the company and diversify the professional capabilities of the Board of Directors. 

Both companies are expecting a synergy effect as Openasia offers expertise from a retail & lifestyle business and Filmore brings expertise from a boutique property development business. The entire ecosystem built by the two companies will offer customers more spectrum of quality products and rich in lifestyle experiences. This will create a stronger bond with customers, preserving their loyalty to the unique brand and model of real estate development in Vietnam. 

Mr. Nguyen Tan Danh, Chairman of Filmore, said: “Receiving investment from Openasia, Filmore not only enhances its financial advantages but also many other aspects. Thereby, the company can focus more on environmental, social and governance standards, apply international standards to its products, and bring customers real assets with sustainably growing value”.

Filmore is an emerging real estate developer aspiring to create a benchmark and make its mark in the luxury real estate market.  At the same time, the company aims to bring global standards for living space to Vietnamese customers, creating experiences and benefits for its residents from the application of the latest prop-tech (application of information technology and economic background in the field of real estate), including smart home systems, energy saving solutions, and eco-friendly materials and products to customers and residents.   

Notably, Filmore operates with sustainability centric mind, delivering long-term value for its related parties and providing creative solutions to diversify the life of the customers and communities. The company also puts important emphasis on aesthetic aspects, finding a harmony between contemporary western architecture and local modern design.   

Filmore is also the first company in the real estate industry to initiate the “high-touch” philosophy. Filmore accompanies customers from the first steps of choosing their dream home to their daily life experiences through the integration of tech-touch. From there, customers will feel that they are highly valued, respected and cared for. 

As for Openasia, the Group was established in Vietnam in 1994, with core business lying in retail - banking services - investment - financial consulting. It has consulted for more than 600 large scale businesses, both international and local. 

For nearly three decades, Openasia has been very successful in the retail business with ultra-luxury brands and products.  This group is the owner of the leading luxury lifestyle - service ecosystem in Vietnam with famous brands such as Hermes, Bottega Veneta, Patek Philippe, Audi, Chopard, Vacheron Constantin, Piaget, Saint Laurent, Hugo Boss, Kenzo, TamSon Yachting, Rimowa, Hanoia, PressClub, Alba Wellness, etc. 

Openasia is also known as a bridge for cultural quintessence and lifestyle between Europe and Vietnam. With its global business capabilities, Openasia has brought the creative quintessence of Vietnamese artisans to a new position and spread exquisite handicrafts from Vietnam to many corners of the luxury market around the world. 

Mr. Doan Viet Dai Tu, Chairman of Openasia, said: “As a leading corporation, for many years, Openasia has brought the best brands to Vietnam to serve customers with products and international standards. I strongly believe that with the investment and companionship with Filmore, a pioneer in bringing experiential real estate products with global standards and contemporary breath, we will together raise the benchmark of enjoyment and lifestyle of Vietnamese customers to the world level". 

Filmore and Openasia are actively preparing many new plans in Ho Chi Minh City, Da Nang and some other localities. 

PV