Representatives of enterprises in Ha Nam Province recruit laborers. Enterprises should create favorable conditions for Gen Z to develop - PHOTO: VNA

At the seminar, themed “Gen Z: risky or profitable investment of enterprises,” which was jointly held by the Association of Chartered Certified Accountants (ACCA), PwC Vietnam and ManpowerGroup, speakers agreed that Gen Z has been surrounded by technologies, interactive devices and the Internet.

Experts gave multiple solutions for enterprises to engage Gen Z effectively, including tapping into their digital mastery, using social networks to recruit, recognizing the power of peers and focusing on well-being policies.

In addition, they needs to match their business plans with individual development.

Additionally, it is essential to focus on outcomes and the results achieved, rather than hours spent on tasks.

Nguyen Xuan Son, ManpowerGroup's operation manager of enterprise account outsourcing and staffing services in HCMC, said Gen Z was optimistic and eager to learn and always wanted to develop themselves.

Therefore, enterprises should create a working environment that facilitates them to develop and a specific promotion roadmap.

Trinh Thi Thanh Ha, vice chairwoman of ACCA Vietnam’s member committee, cited a survey conducted by ACCA and the International Federation of Accountants to say that 53% of Vietnam’s Gen Z cited job security as a key concern and 48% considered personal well-being and mental health as a worry.

Gen Z prefers organizations that provide them with opportunities to acquire skills and a good work-life balance. Job insecurity may be their biggest concern, but that doesn’t mean they will accept any job.

Vietnam’s Gen Z can be the most productive remote workforce amid the Covid-19 pandemic. They are positive about the impact of technology on their jobs, but also the most worried, Quach Thanh Chau, partner and deputy general director of PwC Vietnam, cited PwC Vietnam’s Digital Readiness Survey as saying.

He added that they wanted to develop soft and business skills as well as specific digital skills.

According to the data from Vietnam’s General Statistics Office, the working age population of Vietnamese Gen Z was some 13 million in 2019, accounting for 19% of the Vietnamese working age population. By 2025, Gen Z is expected to take up about a third of the total Vietnamese workforce.

SGT

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