Five among Vietnam’s most exclusive hotels are working on a new digital platform called Quintessential Collection (http://quintessentialcollectionvietnam.com) to lure the world’s most upscale travelers.

An interface of the Quintessential Collection Vietnam website.

Sofitel Legend Metropole Hanoi, The Nam Hai in Hoi An, Reverie Saigon in HCMC, La Residence Hotel & Spa in Hue and Paradise Cruises in Halong Bay of Quang Ninh Province will offer a best-in-class experience in their particular destination.

“Knowing where to go for the quintessential Vietnamese accommodation experience is the first best thing to know,” said Jim Sullivan, managing director of Balcony Media Group, the platform’s developer, in a statement.

“But what to do when she gets there, what to read before he goes, what to watch, what to listen to, who to look for — all of this essential information is going to drive the site.”

A general manager from one of the Quintessential hotels each month will blog on issues that matter to the 1% of the world’s most upscale guests— on getting a tuxedo made in Hanoi, on reading a translation of the great epic Vietnamese poem, The Tale of Kieu, on a night at the opera, among others.

The website will also feature lists of interesting things and activities for guests’ reference, such as where to get exactly the right martini, and what goods are exactly the goods to bring home from a trip. There are reports on what the world’s leading media are saying about Vietnam featured on the site.

“The headline coming out of Vietnam, for years and years, was ‘Good Morning, Vietnam,’” said Sullivan, who wrote National Geographic’s first travel book to Vietnam. “That headline was fine for a destination that appealed to backpackers. But when a hotel starts picking up guests in a Rolls Royce limited-edition Phantom Dragon, we’re on the cusp of a very elegant evening, indeed. Good Evening, Vietnam.”