The Mekong Delta is renowned for its floating markets which are typical of the Phung Hiep and Cai Be districts.

On arriving in the Delta, you can travel by motorised boat to visit the Cai Be floating market, and experience the colourful trade of goods between their vessels.


Phung Hiep floating market
The farmers from around the region bring their goods, mostly consisting of fruit and vegetables, to the markets to sell them to local dealers.
These dealers then distribute the products to shops in the neighbouring towns and to wholesale dealers from larger towns.

As the adjacent image indicates, wholesalers trade from the larger boats by hanging their produce from a pole.

This way, buyers on the smaller boats can easily see where they have to go to purchase the goods they need. In this example we see a vegetable market.

On the floating markets you not only find people buying and selling fresh produce, but you will also find floating restaurants, bars, gas stations, and many other stores. Canals in the area are simply the easiest and fastest means of transportation.

The biggest floating market in the Mekong Delta is the busy market of Phung Hiep. The market opens from 4 am through to 11 am. To visit the floating market you should stay in the Mekong Delta area, wake up early and take one of the first boats in the morning.

On a typical day, you might see coconuts, mangoes, a heap of turtles, a box of snakes or even a pot-bellied pig being paddled from a riverside village to be haggled over in the floating market. 

By sunrise, the waterways are clogged with the sampans of buyers and sellers. Bamboo poles hoisting various goods are numerous.

Shoppers come by land and water, and as they stumble from boat to boat, they often interrupt their shopping to enjoy bowls of noodles, on open fires in the special ‘fast food’ sampans.
Cai Be, one of many well-known floating markets in the western region of southern Vietnam was formed in the Nguyen Dynasty in the 19th century.

The market is always busy, bearing all the characteristics of the locals’ life in the western region. All the goods are transported to the market by rafts and boats.

The floating market lies in the Tien river, next to the three provinces of Tien Giang, Vinh Long and Ben Tre. The market is divided into two parts: buying and selling.

Approximately 400 to 500 boats filled with fruits, vegetables, and other products are anchored along the banks of the river. Again, the merchandise sold in each boat is hung on a pole in front of the boat to attract customers.

From the floating market, goods are shifted for selling at inland markets or small boats take them for delivery along canals in the Plain of Reeds.

From 3 am, rafts and boats are crowded because Cai Be is one of the biggest wholesale markets in the region. Traders live on the river and many link friends and family with boats over generations, not unlike a mobile home.

On each boat, goods are hung on poles that are called dialectically “cay beo”. Hundreds of such poles point sky wards.

Boats also operate like “taxis,” which are very convenient for tourists. Along the criss crossing canals, people in the Plain of Reeds take not only goods of each region to the Cai Be market but also their unique cultural characteristics, creating such a beautiful river collage.

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