return icon

Foreign players attracted to Vietnam’s mobile-app market

 VietNamNet Bridge – While Vietnamese internet companies and independent programmers continue to seek opportunities abroad, many foreign technology groups see the country as a lucrative .

VietNamNet Bridge – While Vietnamese internet companies and independent programmers continue to seek opportunities abroad, many foreign technology groups see the country as a lucrative.


Since early July, travelers have been using the Hong Kong-made app HotelQuickly, which allows customers to book 3-5 star hotel rooms at “very reasonable rates”.  The app also is offering $31 off to new users until the end of August.

The app is available in seven languages, including Vietnamese, and it runs on three operating systems, iOS, Android and Blackberry 10.

Beginning operation in March 2013, HotelQuickly has attracted 150,000 registered clients and 300,000 downloads, becoming a popular last-minute hotel room booking app in regional countries, including Singapore, Hong Kong, Thailand, Indonesia, Malaysia, Australia and New Zealand.

It is estimated that 60,000 hotels worldwide have joined the network, including 330 in Vietnam.

Vietnamese have also been using In2nite, a similar Singaporean-sourced hotel room booking app.

Other foreign-mobile apps are well known in Vietnam. In February, Grabtaxi from Malaysia and Easy Taxi from Brazil, apps for taxi services, both jumped into the Vietnamese market at the same time, followed by the US’s Uber Taxi which arrived in June.

Christian Mischler, the co-founder of HotelQuickly, believes Vietnam is a promising market thanks to an increasingly high number of mobile device users.

It is estimated that 30 percent of Vietnamese mobile-device users download 16-21 apps every month.

Thieu Phuong Nam, general director of Qualcomm Indochina, noted that it was understandable why foreign-app developers had flocked to Vietnam. The country is a potential market for foreign apps, with 30 percent of mobile device users using them.

According to Nam, high technology-based apps will spur development of service industries. In order to grow, businesses will be forced to use modern business models.

In2nite and HotelQuickly both are online travel agents (known as OTAs) like Agoda, or, which are familiar to Vietnamese. However, with an advantage in technology, the foreign-sourced apps allow users to book hotel rooms within a short time and at better prices.

According to Mischler from HotelQuickly, hotels offer many a variety of discount rates to different groups of guests. In principle, the websites which allow customers to book rooms online usually enjoy the most preferential hotel room rates, because they provide the most clients to hotels.

However, the next-generation OTAs like In2nite and HotelQuickly can offer even better discount rates than the websites, because they allow hotels to quickly fill idle rooms.

An analyst noted that foreign apps are getting more and more popular in Vietnam because the apps are useful in daily life.

Meanwhile, foreign-app developers, who are striving to bring the new business model to Vietnam, are willing to spend a lot of money to familiarize Vietnamese with the apps. This is within their reach because they are backed by venture funds and big internet companies.



SEA Games torch carried through streets of Hanoi

Brimming with symbolism, the torch was ceremoniously lit from a small lamp that had landed on Vietnam’s soil two days prior, and had been carefully guarded at the Cambodian Embassy.

British experts discover new untouched caves in Quang Binh

Five new caves where humans have never set foot were recently discovered in Lam Hoa commune of Tuyen Hoa district in the central province of Quang Binh by experts of the British Royal Cave Association.

30 Indonesians fall victim to Malaysia human trafficking ring in Vietnam

The police in Ho Chi Minh City have busted a human trafficking ring involving Malaysian nationals that allegedly deceived 30 Indonesians for property appropriation in Vietnam.

Over 103,000 TB cases detected in Vietnam last year

Vietnam detected 103,120 tuberculosis (TB) patients in 2022, up nearly 31% year-on-year, and 1.8% against that of 2020.

Vietnam commits to cross-border water development goals: Deputy PM

Vietnam pledges to further enhance cooperation with international organisations and partners to achieve sustainable cross-border water development goals, Deputy Prime Minister Tran Hong Ha has said.

Vietnam tourism promoted in Japan

A workshop on Vietnamese tourism and carriers, co-hosted by Vietnam Airlines and travel operator Thien Minh Group (TMG), took place in Tokyo on March 24, gathering 80 travel companies and airlines from both nations.

Hanoi seeks support from UNESCO in restoration of Kinh Thien Palace

Hanoi asked for continued support from the UNESCO World Heritage Centre (WHC) for a project to restore Kinh Thien Palace in the Thang Long Imperial Citadel in Hanoi, which was recognised as a UNESCO World Heritage Site in 2010.

CAAV suggests more time for piloting biometric authentication

The Civil Aviation Authority of Vietnam (CAAV) has proposed continuing pilot application of biometric authentication (facial recognition) at airports’ check-in desks.

Netflix to set up representative legal entity in Vietnam

Netflix is carrying out procedures with the Ministry of Planning and Investment to establish its representative legal entity in Vietnam.

Vietnamese Fintech unicorn among top 10 global financial platforms

Vietnam has one representative in the Global Platforms Ranking 2023, announced by TABInsights under The Asian Banker.

Newspapers should use AI wisely

AI can help journalists recognize if they are wasting resources by creating similar press products. However, journalists should only not depend on or be controlled by artificial intelligence (AI).

Pirated games flood the market as discounts are slashed on app stores

With app stores’ decisions to reduce discounts and support from payment service providers such as credit cards and e-wallets (MoMo), pirated games of international distributors, especially Chinese games, can easily enter Vietnam.

Vietnam needs to learn lessons in developing renewable energy

Dr Le Hai Hung says renewable power plants occupy much land, but environmental concerns remain controversial, and in the next 10 years, it will not be a reliable energy source for business production and people’s daily life.

High-end real estate developers advised to develop social housing

Realtors who specialize in high-end real estate projects should think of adding social housing projects to their business strategies, because the projects ensure sustainability and stability for them.

No time to waste in building the offshore wind industry

Action on accelerating offshore wind power projects is urgently needed if the government is to meet its targets for the decade.