return icon

French vlogger aspires to promote Vietnamese cuisine

Will Courageux is flying the flag for Vietnam, helping to spread the word about the country to a global audience. The French vlogger goes by the name Will in Vietnam, and his videos feature local culture and cuisine.

More than 2 million people follow Will Courageux on TikTok, eagerly awaiting the next video to drop on his page. 

The French foodie has created a community of Vietnamese food lovers online, and also gives foreign audiences an insight into what constitutes the country's true culinary identity. 

His videos are entertaining, full of vibrant colours, and will make you want to jump out of your seat and run to the nearest Vietnamese restaurant in search of exotic delicacies.

Will eats vermicelli with shrimp paste, a famous Vietnamese street food. — Photo courtesy of the vlogger

Will's love of Vietnam happened by chance. When he first came here never in his wildest dreams did he think he would become a vlogger.

"My first visit to Vietnam was with my family. It was in December, and the weather is so misty. But I love it. Everything seemed very mysterious to me." he said. 

"I travelled to Da Nang and Ho Chi Minh, but Hanoi was the city that left the greatest impression on me. I don't know why but there is something about this place that makes me feel at home and desire to stay for a long time." 

Will tries Vietnamese green tea. — Photo courtesy of the vlogger

Will, who was born in Paris, goes by the name “Will in Vietnam”. His videos feature Vietnamese culture and cuisine.

“Vietnamese culture is rich and diversified, with mountains and beaches, as well as traditional and developed cities,” he said.

“One of the things I enjoy about living here is the variety of foods from many regions, each with its own distinct taste and story.”

“I was surprised because the Vietnamese culture is still not so well known outside of Vietnam. I think it needs to be known better.”

Will decided to quit his job to pursue vlogging full-time in Vietnam. Since he began filming in 2018, his social media following has increased to exceed 2 million.

He added: “My personality is inseparable from the content I create. When I first began making YouTube videos, all I had was a camera and a GoPro. COVID followed, and I made a few more videos for TikTok. What a surprise it was to see them so swiftly rise to fame. Now, all I need is a smartphone to shoot and edit videos.”

The Vietnamese baguette, known as bánh mì, was definitely named by the 30-year-old content creator as his favourite dish to eat in Vietnam.

"I love banh mi, and if there weren't any banh mi in Vietnam, I might not be here," he admitted.

Will enjoys banh mi, which he describes as "the best dish in Vietnam". — Photo courtesy of the vlogger

Other favorite Vietnamese dishes include beef pho and spring rolls.

One other thing that makes Will Courageux really enjoy Vietnamese food is the inclusion of a lot of fresh vegetables and fruits.

He said: “Vietnamese food contains a variety of vegetables and fruits which makes it not only healthy but also delicious. Vegetables go well with practically any dish here.”

Will disclosed that being a vlogger gives him opportunities and connects him to new people, but it also presents him with a number of challenges.

“Once you did this content, you cannot do it again," he added.

"So you always need to create new videos and find new ways to present the content. And that's the biggest challenge for every content creator because you need to be creative and always find new ideas.  

“The ones that succeed are the ones who discover a way to always adapt their content to new audiences while also retaining the existing audience for the same type of content."

Talking about future plans, Will hopes that there will be more opportunities for him in the culinary field and his channel can introduce Vietnamese culture to a more international audience.

“Basically, now I have a lot of Vietnamese audiences, but I want to reach more western audiences. So right now if I'm going to go back to France. I can do a video in France too. Whereas for example, to French people, what do they think about Vietnam.” 

Source: Vietnam News


Challenges ahead for Vietnam this year

“Pressure”, “increased difficulties” and “high risks and challenges”: these are the words used by the Minister of Planning and Investment to describe how hard it will be to fulfill Vietnam’s growth goals this year.

Some industries lack orders, others cannot take more

While woodwork companies are lacking new export orders amid high inflation in the US and Europe, food-processing companies are not receiving new orders because of rising input material prices.

Wholesale and retail sectors lead in new foreign investment approvals

The wholesale and retail industries took the lead in new foreign-invested projects in the January-September period, according to the Ministry of Planning and Investment.

Vietnam cracks down on IUU fishing ahead of EC inspectors’ visit

Deputy Prime Minister Le Van Thanh has ordered strengthening inspections to ward off illegal, unreported and unregulated (IUU) fishing as European Commission (EC) inspectors are coming to Vietnam in October.

Phuoc Thinh to represent Vietnam at Mister Tourism World 2022

Vietnamese model Phung Phuoc Thinh is set to compete for a title at Mister Tourism World 2022 due to take place in the Philippines this December.

Vietnam, Kazakhstan to open direct flights in October 2022

The Civil Aviation Committee of Kazakhstan has officially licensed Vietjet Air to launch direct flights between Vietnam and Kazakhstan.

Vietnam among seven economic wonders of worried world: Financial Times

A writing published by the London-based Financial Times on September 26 described Vietnam as one of the seven economic wonders of a worried world.

UNICEF vows to support Vietnam in response to Typhoon Noru

UNICEF Vietnam expressed its concern over children and families in the country vulnerable to Typhoon Noru, saying it stands ready to support the Government of Vietnam in responding to the most powerful storm to hit Vietnam in 20 years.

President Nguyen Xuan Phuc attends state funeral of late Japanese Prime Minister

Politburo member and President Nguyen Xuan Phuc led the Vietnamese delegation to attend the state funeral of late Japanese Prime Minister Abe Shinzo in Tokyo on September 27.

President meets foreign leaders attending state funeral of late Japanese PM

President Nguyen Xuan Phuc held bilateral meetings with some foreign leaders attending the state funeral of late Japanese Prime Minister Abe Shinzo in Tokyo on September 27.

Assistant Deputy PM prosecuted for allegedly taking bribes

Criminal proceedings were launched against Nguyen Quang Linh, Assistant Standing Deputy Prime Minister Pham Binh Minh, on September 27 for allegedly taking bribes in the scandal related to COVID-19 repatriation flights.


Noru heads toward central Vietnam, rain starts to fall

Dortmund legends touch down in Vietnam ahead of charity match

A team of legends from German side Borussia Dortmund landed at Tan Son Nhat International Airport in Ho Chi Minh City on September 26 to prepare for a charity match against veteran and young Vietnamese footballers slated for September 28.

Vietnam disciplines senior officials for involvement in bribery case

The Party Central Committee’s Secretariat has decided to expel Deputy Foreign Minister To Anh Dung from the Party for violations he committed relating to the organization of repatriation flights for Vietnamese citizens abroad during the pandemic.


Vietnam’s economy to expand 7.2% in 2022: WB