The 2025 Export Promotion Conference targeting the Chinese market offered businesses and investors in Gia Lai a chance to access vital information and explore collaboration opportunities in a market of over 1.4 billion people.

On August 18, the Gia Lai Provincial People’s Committee held the event, attracting more than 150 companies, corporations, industry associations, and cooperatives. The conference highlighted fresh opportunities for Gia Lai’s agricultural products to gain deeper access to the Chinese market.

Chinese attendees included representatives from the Guangxi Province Bureau of Big Data Development and 30 import-export enterprises from the province.

At the event, Do Thi Minh Tram, Deputy Director of the Department of Innovation, Green Transition, and Industrial Promotion under the Ministry of Industry and Trade, emphasized China’s role as one of Vietnam’s top trade partners. In 2024, Vietnam’s export turnover to China reached nearly $61 billion, accounting for over 15% of the country’s total exports.

China is a massive and geographically close consumer market with stable and diverse demand, especially for agricultural produce, seafood, food products, wood items, minerals, and consumer goods.

Tapping into Gia Lai’s agricultural potential

Nguyen Tuan Thanh, Standing Vice Chairman of the Gia Lai Provincial People’s Committee, noted that the province has about 977,000 hectares of agricultural land, with 770,000 hectares cultivated annually. This makes it ideal for developing key crops such as coffee, pepper, rubber, fruit trees, and high-value medicinal herbs.

Many of Vietnam’s high-value agricultural and aquatic products - such as durian (both fresh and frozen), bird’s nest, fresh coconut, and passion fruit - are now officially exported to China through formal trade channels.

According to Thanh, the 2025 Export Promotion Conference was a strategic opportunity for Gia Lai businesses and investors to gain insights and foster business ties with one of Vietnam’s most significant and promising trade partners.

The conference also served as a forum to resolve trade bottlenecks, enhance bilateral trade, boost export turnover, and increase the value of provincial goods.

“Gia Lai considers the legitimate interests and success of investors as its own. We are committed to creating the most favorable conditions for investors to implement successful and sustainable projects in the province,” said the Vice Chairman.

During the conference, businesses from Gia Lai and Guangxi signed seven memoranda of understanding for cooperation in the agricultural sector.

Tran Hoan