Google, for the first time, creates trends for the 31st Southeast Asian Games (SEA Games 31).

Google Trends, which is updated every four hours, informs on developments at the regional biggest sports festival, said Ha Lam Tu Quynh, Country Communications and PR Lead, Vietnam at Google Asia-Pacific on May 9.

Ha Lam Tu Quynh, Country Communications and PR Lead, Vietnam at Google Asia-Pacific, at the launch of Google Trends for SEA Games 31. Photo: Google

“We hope Google Trends will be a useful tool for communication, bringing the image of the SEA Games to a wider audience in Southeast Asia and users around the world,” Tu Quynh emphasized at the launch of Google Trends, which was incorporated in the opening of the Main Press Center (MPC) in Hanoi.

Google introduces the seven most searched sports in Southeast Asia, namely football, badminton, Taekwondo, swimming, chess, basketball, and e-sports. Meanwhile, the six countries with the largest global search volume are Singapore, the Philippines, Malaysia, Vietnam, Thailand, and Indonesia.

Google Trends helps provide interesting facts about the history of the SEA Games and the results of each sport in the previous tournaments.

Regarding media, press agencies can promote their SEA Games-related articles quickly and instantly to bring in many views for their articles thanks to an increasing habit of searching and updating information quickly with Google. In addition, media outlets can use frequently searched terms related to subjects in their titles or articles to increase the chances of appearing at the top of Google searches.

Google also has options to encourage regional citizens of countries like Malaysia and Singapore to book flights to Vietnam, making it easier to plan a trip to Vietnam during the SEA Games.

“This is an opportunity for us to boost Vietnam’s tourism, marking it a safe, friendly, and attractive destination with remarkable tourist attractions and services,” said Ha Van Sieu, Deputy Head of the Vietnam National Administration of Tourism (VNAT). 

Source: Hanoitimes