Google said Tuesday it has begun selling Galaxy Nexus smartphone in the new Devices Section of its Google Play web store.

Illustrative image. (Photo: Internet)
According to Google Mobile Blog, the unlocked and unbranded Galaxy Nexus costs 399 U.S. dollars with no carrier commitment or contract.

The phone also supports NFC (near field communication) technology and is pre-installed with Google Wallet, which let users to make purchases and redeem offers with a simple tap of their phone.

It's not Google's first time to get in the smartphone sale business. In 2010, the company failed to sell Nexus One, a specially-designed Android smartphone, directly to consumers. The store was closed only four months later.

Late last month, Google is reported to plan to sell tablet computers directly to consumers in its online store. Some industry watchers said Google may use the store to boost the introduction of much-anticipated Nexus tablet, a 7-inch device at the price of 199 dollars.

VietNamNet/Xinhuanet