Türkiye is both a major consumer market and a regional Halal processing hub, while Vietnam is emerging as a reliable supplier of Halal-certified goods, particularly in processed food, agriculture, beverages, tourism and logistics.

Standardising products and services to Halal requirements, leveraging local advantages, and strengthening ties with key markets are critical to unlocking Vietnam’s opportunities in the Muslim world, an expert has said.

If Vietnamese businesses can meet Halal requirements, they won’t just reach Muslim consumers, she said, adding that they’ll also tap into the high-end segment in global markets increasingly focused on quality and product safety.

Vietnamese seafood processing and export enterprises are in the process of completing procedures and adopting necessary technologies to bring their products into the Halal market.

The Veterans Association of Malaysian Armed Forces (VAMAF) is planning to assist Vietnam in establishing a Halal food centre to strengthen bilateral ties and enhance Malaysia’s global trade outreach.

As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.

The ASEAN region's growing demand, combined with geographic proximity that reduces transportation costs, creates a substantial competitive edge for Vietnamese enterprises.

In recent years, with increasing cultural exchanges, Muslim tourists have been visiting Vietnam, and Hanoi in particular, in growing numbers.

Muslim tourism has become a global trend and is playing an increasingly vital role in many countries' tourism sectors, said Dr. Trinh Thi Thu Ha, Rector of the Hanoi College of Commerce and Tourism.