After a shop in Hanoi was accused of tax evasion, they held a sale with large discounts on Gucci products, prompting thousands of people to flock to the store in search of bargains.

People have gathered in front of the shop on Dinh Le Street since early morning over the last few days in order to get a chance to buy luxury at prices of 60% to 70% off. In order to shop, customers are required to get a ticket and often wait for hours.

On August 7, one customer named Dat said, “I’ve been waiting since early morning but haven't had a chance to buy anything yet. The store is not open the whole day and closes for a few hours even with customers inside."

Nga, from Dong Da District, was happy that her number was called early. “I had to elbow my way through the crowd. But it was worth it. I got a few things much cheaper than anywhere else: a pair of glasses, a bottle of perfume and some sandals."

The shop-owner decided to liquidate the inventory one year after the Hanoi municipal Department of Industry and Trade announced the results of their inspection on Gucci-Milano trademark-related tax evasion.

From December 7 to 9, 2012, a market watchdog in Hanoi conducted an investigation of fashion shops trading in luxury products like Gucci, Milano. They found and seized 1,447 pairs of shoes and sandals, five bottles of perfumes, 5,545 clothing products and accessories, 312 pairs of glasses and 320 bags from a store at Dinh Le Street.