The 10th day of the lunar year, which falls on January 31 this year, is designated as the God of Wealth Day according to Vietnamese belief, with local people believing that fortune and prosperity will come to people who buy gold on that day.
At a gold shop on Tran Nhan Tong street, Hai Ba Trung district, Hanoi, dubbed as a street of gold, although the lights weren't on yet, a few people queue up to purchase gold at 3am, January 31.
Mr. To Hoa Binh from Dong Da district has always purchased gold on the God of Wealth Day for 12 consecutive years. This year he queued at a gold shop on Tran Nhan Tong Street from 3.30am.
Mrs. Nhi from Hai Ba Trung district said that last year she went to a gold shop on Tran Nhan Tong Street at 6 am but found it too crowded, so this year she learned from experience and came here from 5 am.
A gold shop at 5.30am.
At gold stores on Hanoi's Tran Nhan Tong street at 5.50am, buyers queue in long lines as they wait to purchase gold on the God of Wealth Day.
Ms. Nguyen Thi Hao from Hanoi's Hung Yen neighboring province, went to a gold shop on Tran Nhan Tong street at 4am in the hope of being one of the first lucky customers to buy gold on the God of Wealth Day.
Each customer gets a ticket with their name, phone number and the amount of gold they want to buy.
This gold shop opened at 6.30am.
Mr. To Hoa Binh was the first customer who bought gold at this shop. 
As this lunar year is the Year of the Cat, customers prefer to buy zodiac animal statues and jewelry in the hope of obtaining financial success.
Many people choose to buy gold cat figurines this year on the occasion of the God of Wealth Day.
A gold shop in Cau Giay District prepared chairs for customers.
The first customers at the shop.
Customers wait for their turn.
Customers here are also given a ticket to register their name, phone number and the amount of gold they want to buy so that the transaction can take place more smoothly and quickly.
Ms. Dang Hong Phuong is lucky to be the first gold buyer at a gold shop on Cau Giay street.
Gold prices recorded a slight decline before the God of Wealth Day.

Nguyen Hue - Anh Nguyen