People waiting to buy gold in Hanoi this morning.

Despite light rains and appalling pollution, many people waited outside gold shops on Tran Nhan Tong Street from the crack of dawn in order to buy gold for luck. Several people said buying gold on the God of Wealth Day is a tradition they had done in years, wishing for luck and good business.

  It is believed that buying gold in the new year will bring good luck for businesses

Pham Trang from Long Bien District said she arrived early because she hoped to be one of the first people to buy gold on this day.

"It's important to buy gold and hold a ceremony to pray for good business in the new year. If I don't hurry, I may not have enough time to prepare," she said.

It is believed that buying gold in the new year will bring good luck for businesses. Even when to buy gold, how much gold should be bought and when the ceremony should be held are also considered carefully.

  Gold shops offer masks and hand wash to customers

This year, the gold price has already reached VND45m per 37.5g but no one complained.

As the coronavirus spreads across the globe, many gold shops issue masks and hand wash to the customers. Dtinews

God of Wealth Day marked by sale of unique gold products

Gold shops throughout the nation have been putting a wide range of bespoke items on displayto take advantage of the increased demand among customers that occurs on the God of Wealth Day which will fall on February 3.

Gold shops prepare for God of Wealth Day rush

Jewellery shops and companies have stockpiled large numbers of “lucky” gold products to meet the surging demand on the God of Wealth Day on the 10th day of the new lunar year, which falls on February 3.