"Architecture can inspire, and amenities may evoke instant emotions, but daily operations are the key factor that determines both the value of a property and the long-term quality of life,” said Matt Hobbs, Founder and CEO of Copper Beech.

Copper Beech, the firm behind some of the most discreet and luxurious real estate developments in London and New York, is now setting a new benchmark in luxury property operations in Vietnam. The company will oversee the personalized hospitality system for the 68 Sky Villas and Sky Mansions at Haus Da Lat.

Redefining property management standards in Vietnam

Projects like The Knightsbridge (London), One Hyde Park (London), and 15 Hudson Yards (New York), as well as Aman New York Residences, have reshaped the meaning of luxury living. It's no longer just about prime locations or opulent amenities. True luxury is defined by deeply personalized service and operational excellence that prioritizes discretion and seamless living.

Haus Residences, nestled in the Haus Da Lat complex with a view of Xuan Huong Lake, comprises just 68 Sky Villas and Sky Mansions. This is the first project in Vietnam to benefit from the guidance of Copper Beech, the consultancy trusted by global dignitaries, billionaires, and royals. The goal is to establish a distinct living experience where every detail is tailored for an elite few.

Matt Hobbs, who previously played a pivotal role in shaping the operational concepts of renowned private clubs such as Soho House, Annabel’s, and 6 Grosvenor Place, emphasized that although Vietnam’s luxury real estate is growing rapidly, its service ecosystem remains undeveloped. According to Hobbs, what’s lacking is a system that anticipates needs before they’re voiced, fulfills them flawlessly, and eliminates redundancy through seamless integration into daily life.

Applying operational standards honed in clubs that serve royalty and the global elite, Copper Beech will introduce a Private Concierge model unique to Vietnam. These Concierges are not mere staff but highly trained lifestyle curators, selected to meet the most refined expectations in the world.

“Residents do not need constant service; they need timely service. That’s why we replaced the traditional reception area with a discreet Private Concierge system. It only appears when required, maintaining residents’ privacy while providing impeccable support,” said Hobbs.

Every household will have its own Concierge team to handle inquiries, manage service history, and curate personal preferences. At the Haus Residences lobby, there are no crowded counters or strangers lingering. It’s a private extension of the home - calm, elegant, and secure.

Exclusive privileges for Haus Residences residents

Rather than replicating service templates from New York or London, Copper Beech adapts to local sensibilities at Haus Residences. Services are not requested - they are anticipated. Each arrival is met with a pre-arranged ambiance: air quality adjusted, lighting set just right, personalized playlists playing softly, and refrigerators stocked with favorite items. Fresh floral arrangements reflect individual tastes, evoking a feeling of familiarity and peace.

Advanced smart technologies empower residents to manage their homes and services through a dedicated app. From technical requests to scheduling amenities, everything is integrated. However, what truly elevates the experience is the flawless execution of personalized services.

Each need is met before it’s expressed. Cleaning schedules are attuned to daily habits, garden maintenance aligns with aesthetic preferences, and specialized care - including Montessori education or elderly nursing services provided by internationally certified professionals - is offered with utmost discretion.

Residents of Haus Residences are granted access to a curated global Private Club network curated by Copper Beech, offering one-of-a-kind experiences. Dinner becomes a private gastronomic affair with Michelin-starred chefs from Tokyo or New York, while rare vintages from Burgundy are presented by legendary sommeliers. Evenings may be enhanced by private performances from artists who’ve graced Carnegie Hall or exhibitions by renowned Berlin-based painters.

Beyond hospitality, Copper Beech opens doors to a world of rare access. Residents may engage in private gatherings with leaders from finance, academia, or tech, partake in exclusive university alumni events, or preview artworks at private auctions curated by the world's top tastemakers.

“We design exclusive living experiences for Haus Residences based on discretion, connectivity, community, and individuality - where excellence is sensed, not shown. In Vietnam, Haus Residences will redefine luxury living. This is a revolution, made for only 68 Sky Villas and Sky Mansions,” Hobbs affirmed.

PV