Organisers said the festival will bring together famous designers, cultural researchers and artists, and feature an array of activities.

The festival will bring together famous designers, cultural researchers and artists, and feature an array of activities, including a contest and a workshop on the traditional costume, organisers said on October 8.

It opens the campaign “Hello Ho Chi Minh City” launched by the local tourism sector aiming to promote the city’s image.

The event has been rescheduled twice to April and July from its original date in early March due to the COVID-19 pandemic.

Since 2014, the HCM City Ao Dai Festival has been held annually in early March. The festival aims to honour Vietnam’s traditional costume and promote HCM City’s tourism to domestic and foreign visitors./.VNA

“Long story” from Ao Dai

In late June, a special show of more than 1,000 Ao Dai (Vietnamese traditional long dresses) patterns, entitled “Ao Dai – Vietnam’s cultural heritage”, was held at the Van Mieu – Quoc Tu Giam (Temple of Literature) in Hanoi.