return icon

High-end wooden furniture segment promises great opportunities

Stable economic growth and the strong rise of the middle class in the country are helping to attract many world-famous brands.

In late July, A.R.T Furniture, a high-end brand from the US, opened its showroom in HCMC. Covering an area of 650 square meters, A.R.T Furniture displays diverse products from beds, dining rooms and living rooms to fabric and leather products.




Hunter Childress from A.R.T Furniture said the brand decided to come to Vietnam sooner than initially expected because after five years of watching the Asian market, it realized the special attractiveness of the Vietnamese market. Vietnam is the second market in Asia after China that A.R.T Furniture has entered.

Because of the attractiveness of the Vietnamese market, Simmons, the US well known cushion brand, decided to make Beautyrest products in Vietnam for global distribution and local consumption, targeting the increasingly high number of wealthy people in Vietnam.

Because of the attractiveness of the Vietnamese market, Simmons, the US well known cushion brand, decided to make Beautyrest products in Vietnam for global distribution and local consumption, targeting the increasingly high number of wealthy people in Vietnam.

The interior furnishing market attracts thousands of businesses, while the high-end market segment is the most bustling with the presence of Vietnamese well-known names such as Pho Xinh, Nha Vui and DCD Home Design Center and a high number of foreign brands.

According to the Handicraft and Wood Industry Association of HCMC (HAWA), the demand for wooden furnishing alone in Vietnam is $21 per head per annum. The domestic wooden furniture market in 2018 was valued at $4 billion.

Meanwhile, according to deputy CEO of Ernst & Young Vietnam, about 800,000 street-front houses and apartments came out in the last 10 years, and each apartment uses VND1-2 billion for interior furnishings. As such, the demand for the products is up to VND1,000 trillion.

A representative of Rita Vo, the distributor of Simmons’ products, said the products are diverse with different price levels, from tens of millions of dong to VND400 million per product. Of these, the demand for the products priced at VND150 million accounts for 40 percent of sales.

The products of other high-end brands Rita Vo distributes also sees high growth rates. Rita Vo is one of the 10 biggest distributors of Kohler kitchenware.

Vo Mau Quoc Trien, chair of Rita Vo, said Vietnam is Kohler’s third largest market in Asia, after India and China.

Meanwhile, Nguyen Hoang Nguyet Anh from CDC Home Design Center, said the company now has seven shops, distributing products of over 30 brands from France, the UK, US, Italy and Portugal.

Previously, the products the company distributed had very high prices, but sales still grew by 20-30 percent per annum. Now with the appearance of new brands with more reasonable prices, Anh believes the growth rate will be higher.

A.R.T. Furniture plans to open two more shops in Hai Phong and Hanoi in October and November.

Kim Chi 


Vietnam furniture firm targets smaller loss in 2019

Vietnam furniture firm targets smaller loss in 2019

Truong Thanh Furniture Corporation (Truong Thanh) expects its losses to reach VND588 billion (US$25.3 million) in 2019, heard the firm’s annual shareholder meeting on Monday.  

Fine art and furniture shops still trade in ivory

Fine art and furniture shops still trade in ivory

When Bao Ve Rung & Moi Truong reporters visited Phu Khe commune, Tu Son Town of Bac Ninh province in late May and said they wanted to buy some products made of ivory, they luckily met a woman who offered herself as a guide.


Central bank not tighten real estate credit: Deputy Governor

The State Bank of Vietnam (SBV) has never issued any documents or statements ordering credit for real estate be tightened, Deputy Governor Dao Minh Tu said on February 8.

Vietnamese Prime Minister starts official visit to Singapore

Prime Minister Pham Minh Chinh, his spouse, and a high-ranking Vietnamese delegation arrived in Changi Airport on February 8 afternoon, starting a three-day official visit to Singapore.

Businesses discuss ways to overcome challenges in 2023

Warned that uncertainties will still exist in 2023, businesses need to prepare well to weather the storm.

Vietnam's bond market remains quiet this year

The scale of debt in the corporate bond market is less than 15 per cent of GDP.

Organ trafficking in Vietnam driven by high demand, low rate of donation: experts

A conference on organ donation registration and the prevention of human organ and tissue trafficking was held on Monday.

VCCI proposes allowing businesses to set fuel retail prices

The Vietnam Chamber of Commerce and Industry (VCCI) has written to the Government suggesting fuel retail prices be decided by businesses based on supply and demand to prevent fuel shortages.


Vietnam puts children at centre of development policies, strategies: Ambassador

Gov’t issues action plan to realize Hanoi’s development vision until 2045

The Government has issued an action plan to realize Politburo’s resolution on the objectives for Hanoi’s development until 2030, with a vision to 2045.

Commercial sidewalk use may be charged by HCMC authorities

HCMC is planning to allow the paid use of sidewalks for commercial purposes such as vending goods or parking if these business activities leave a space of at least 1.5 meters wide for pedestrians.

CAAV advises caution when buying air tickets

The Civil Aviation Authority of Viet Nam (CAAV) has received feedback on the fact that passengers have to buy air tickets higher than the specified prices on domestic routes, especially during the peak of the Lunar New Year (Tet).

Prime Minister leaves Hanoi for official visits to Singapore, Brunei

Prime Minister Pham Minh Chinh, his spouse and a high-ranking delegation of Vietnam left Hanoi at noon on February 8 for official visits to Singapore and Brunei from February 8-11.

US war veteran wishing to return wartime diary to Vietnamese family

Pater Mathews, a US war veteran, has emailed relevant agencies of Ha Tinh province, central Vietnam, expressing his desire to fly to Vietnam and return a Vietnamese martyr’s diary he came across decades ago to the martyr’s family.


January payment transactions via national public service portal valued at 11.8 mln USD

Vietnam needs new products, services to reach tourism targets

To realise the targets of attracting 110 million tourists and earning some 650 trillion VND (27.5 billion USD) in revenue this year, Vietnam is recommended to develop more products and services to offer new experiences to visitors.

PM Chinh’s Singapore visit expected to advance bilateral trade ties

Prime Minister Pham Minh Chinh’s Singapore visit from February 8-10 aims to affirm the determination to elevate the bilateral economic ties to a new height in the context of many free trade agreement (FTAs) coming into force.