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Update news Highlands Coffee
Social distancing and compulsory lockdowns are throwing a wrench in beverage chains’ market expansion plans this year adding insult to injury for these already unhealthy firms.
Starbucks was the only foreign café chain to make it into the Top 5 in Vietnam, according to Euromonitor.
Vietnam’s mergers and acquisitions market is abuzz in food and beverages, as well as in consumer goods, as the competitive landscape evolves and rivals reshape their portfolios.
VietNamNet Bridge - Starbucks Vietnam continues to make a profit though its network has expanded slowly and its prices remain high.
VietNamNet Bridge - With the cost price accounting for only 20-25 percent, high-end coffee chains are making big profits selling coffee at VND40-90,000 per cup.
VietNamNet Bridge - Vietnam is a highly promising market for coffee chains, but not all investors can succeed here.
VietNamNet Bridge – Having succeed in opening a series of European style cafes in HCM City, Le Nguyen Tung Lam has introduced his own brand, Cafe Da Sai Gon, (Sai Gon Ice coffee) in the central Da Nang City.
VietNamNet Bridge – The Vietnamese coffee market is large enough not only for the strong brands such as Starbucks, Trung Nguyen or Highlands. A lot of small cafes have been living well, while more and more new take-away cafés have opened.