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Hoi An’s ancient charm and vibrant atmosphere attract visitors from around the world. Photo: Lonely Planet

On December 17, renowned American travel guide Lonely Planet named Hoi An, Vietnam, among the top travel destinations in Asia.

Ranked fourth on the list, Hoi An was described as a "magical world heritage site" by writer Zinara Rathnayake, who lauded the well-preserved charm of the ancient town despite its growing popularity among tourists.

Visitors to Hoi An can wander its lantern-lit alleys, enjoy coffee, shop, or take in the breathtaking sunsets.

The town is especially famous for its made-to-order tailoring, housing over 300 tailors that make it a global hub for bespoke fashion.

Other activities include cycling through serene rural roads, exploring lush rice paddies, visiting local markets, and discovering artisan workshops.

Hoi An's inclusion in Lonely Planet's prestigious list underscores its reputation as a must-visit destination.

Since 1973, Lonely Planet has been a leading name in travel, publishing over 145 million guides worldwide and earning its place as the go-to source for travelers.

Do An