return icon Vietnamnet.vn

Homestay hotspots shining brightly

Homestay accommodation is rising in Vietnam to help diversify tourism products, create new experiences for the growing number of tourists at peak season.

 

{keywords}

Relaxed Internet regulations mean that more people are happy to seek out alternative accommodation outside of the regular hotel market

 

 

Nguyen Van, a resident in Ho Chi Minh City, has chosen a homestay in Dalat for her recent family vacation. The space, Van said, was full of trees and flowers and had a very nice garden where residents could relax.

“I prefer a resort or homestay to a hotel room, as they offer more options for me and my family to enjoy the surrounding nature, and especially interact with the locals and experience local life, food, and culture,” Van said.

Nguyen Ha, a resident in Ho Chi Minh City, has bought a home on Can Gio Island in the city’s outskirt with a garden for VND7 billion ($304,350) to run it as a homestay for tourists.

Ha told VIR that his homestay mostly targets young people who want to spend a night at the quiet island. Ha’s homestay now has five rooms offering very reasonable rental prices from VND5 million ($220) a day for all five rooms. Ha runs the business by himself with some hired assistance. His homestay has been almost fully booked during the dry season (in the first eight months of the year), but he has been having a harder time with vacancies during the rainy season.

Nguyen Phuong, an Airbnb host in Gia Lam district of Hanoi, said that she found very good business when putting her house into lease via Airbnb.

“Via this channel I can easily stay at home and approach international tourists from other countries to stay with our family in Hanoi. Especially, during special festivals tourists jump at the chance to bake cakes and enjoy a normal Vietnamese family life with the host. These kinds of activities they cannot find at hotels,” Phuong said.

Emerging homestay trend

According to real estate experts, homestay businesses have been increasingly developing, responding to the demand of tourists who want to catch a glimpse into the real life of the local people and culture.

“It is perfect when you want to listen to local legends, enjoy local food, and dance with local girls,” said Hoang Le, another homestay owner in Ta Van village of Sapa, a mountainous tourist hotspot in North Vietnam.

Le Tuan Binh, investment manager at Savills Hanoi, said that homestay is not a new business area in Vietnam. In previous years, homestays mainly developed in tourist hotspots like Danang, Nha Trang, and Sapa, but recently they began expanding to other cities like Hanoi, Ho Chi Minh City, Vung Tau, Can Tho, and Tam Dao.

The development of the Vietnamese tourism market is fundamental for homestay development. In 2018, more than 15.5 million international tourists visited the country, an increase of 20 per cent compared to 2017.

The profit from homestays is mainly higher than other types of accommodation (hotel and condotel rooms) because it now fetches a stable rental yield of 6-8 per cent.

“Investing in homestays carries lower risks than other types of investment,” Binh said. “Therefore, homestay is more attractive for investors.”

According to market research firm AirDNA, a website tracking Airbnb performances, as of August 2018 Hanoi and Ho Chi Minh City had less than 22,000 properties on Airbnb. The average rental is around $36 per room per night in Hanoi and $44 in Ho Chi Minh City.

According to AirDNA, with the country’s tourism growing at a rapid pace for several years, hotels are at full capacity and although Vietnam plans to add 40 per cent hotel supply in 2019, the surge in visitors, lag in new hotel construction, and relaxation of internet regulations means that tourists are turning to alternative sources of accommodation, creating the perfect environment for a home sharing boom.

AirDNA said in a recent report that discerning Vietnamese entrepreneurs have been quick to seize the opportunities of entering the home sharing sector. Over the last two years, the number of homes listed on Airbnb and HomeAway has increased by 452 per cent – far outpacing the global average of 140 per cent.

Currently, there are 50,000 active homestay listings in Vietnam, in the form of entire homes, private rooms, or shared rooms. Further figures from AirDNA said that 66 per cent of all homestay guests in Vietnam are international visitors. The main home bases of international guests are Singapore, Seoul, Melbourne, Hong Kong, Sydney, London, and New York. The largest single source of visitors, however, is Ho Chi Minh City.

The largest home sharing platform, Airbnb, was started by a couple of roommates looking to earn money while providing much-needed accommodation to travelers. Websites like Airbnb, HomeAway, and Booking.com provide a simple way for people around the world to do the same and get wider visibility from guests looking to stay in their cities.

Statistics from Luxstay, a homestay booking platform, shows that the number of residences under this model has been growing quite impressively. Luxstay adds about 300 to 500 qualified rooms per month.

New accommodations

Creating new experiences, products, and services are essential for second home and hospitality developers in a market that is becoming more competitive.

According to real estate services group JLL, hotels have been less affected by online home-sharing platforms than expected, especially in Vietnam, where hotel supply is not yet sufficient to cater for the growing number of tourists at peak seasons. However, although the platform does not pose a threat, traditional hotels should not underestimate Airbnb’s potential.

“Millennials are more comfortable with sharing, as evidenced by the incredible growth of Grab and Airbnb in Vietnam. The sharing economy trend presents the market with new opportunities to invest, no matter how much capital or asset investors possess,” according to a JLL report.

Grant Thornton’s Hotel Survey 2017 reported that Airbnb has grown significantly over the past few years, now supplying over 16,000 units for the Vietnamese market. Homestay properties are usually located in big cities with the high tourism demand like Ho Chi Minh City, Hanoi, Dalat, Nha Trang, or Sapa.

This model offers much larger spaces through offerings that include entire villas, houses, apartments, and bungalows, which can accommodate a larger number of guests than hotel rooms. It can be said that Airbnb creates an additional hospitality market by offering new alternatives to travellers, and attracting a new generation of guests, particularly millennials, who represent an increasing portion of travellers that are constantly seeking new experiences.

This type of short-term rental model started out as a platform for people to rent out their unused space, anytime they want.

According to the General Statistics Office, the first quarter of 2019 had welcomed more than 4.5 million international visitors to Vietnam, an increase of 7 per cent compared to the same period of 2018. Among those, the highest proportion belonged to tourists from Thailand, Taiwan, the Philippines, South Korea, Indonesia, Hong Kong, Switzerland, Malaysia, and Denmark.

In the competition with homestays, developers are beginning to propose international mid-scale and focused-service hotels as well as giving more importance to design and guest ­experience. Well-positioned hotels or resorts with ‘instagrammable’ design, quality food and beverages, and unique ­facilities or services are currently ­performing better with higher rates and occupancies than more standard ­products.

Hotels now have the possibility to clearly identify categories of travelers to serve their needs in a much more personal way than before – which matches perfectly the changing consumer demand.

The changes in consumer ­behaviour are fuelled by technologies which have increased growth in solo travellers, groups, Instagrammers, ­adventure seekers, last-minute trips, single parent holidays, multi-­generational family trips, and business leisure.

Guests can now use technology to facilitate their journey before, during, and after staying at the hotel. ­Meanwhile, robot butlers, mobile keys, mobile check-in and check-out, and smart guestrooms are being applied more often in hotels to reduce ­operating costs and staff volume. VIR

Bich Ngoc

The future of homestays in Vietnam

The future of homestays in Vietnam

The number of people coming to Vietnam combining business with tourism has increased significantly in recent times, and is one of the reasons for arrival numbers to jump in recent years.  

Top five unmissable homestays in Da Lat

Top five unmissable homestays in Da Lat

Berry Valley, Lacasa Homestay, and Dream Valley are among the most popular in Da Lat city that should not be missed by tourists visiting the Central Highlands province over the summer.

Homestays that reap big profits spring up in central Vietnam

Homestays that reap big profits spring up in central Vietnam

Da Lat is entering the high tourism season when travelers, Vietnamese and foreign, flock there to avoid the summer heat.

MORE NEWS

Former State President Nguyen Xuan Phuc explains his resignation

Former President Nguyen Xuan Phuc decided to resign and retire as he was fully aware of his responsibilities before the Party and the people when a number of officials under him committed violations during his stint as prime minister in 2016-2021.

Vietnam remains third largest seafood supplier to RoK

The nation remained the third largest seafood supplier to the Republic of Korea (RoK) last year with the country’s seafood market share as part of the RoK’s total imports reaching 10.2%, according to statistics released by the Korea Customs Service.

Airline agencies asked to tighten control over smuggling by air

The Civil Aviation Administration of Vietnam (CAAV) has asked agencies under its wing to strengthen inspection and supervision to promptly detect and handle smuggling by air.

Vietnamese FM meets Cambodian, Philippine, Malaysian counterparts

Foreign Minister Bui Thanh Son met with his Cambodian, Philippine and Malaysian counterparts on February 3 on the sidelines of the 32nd ASEAN Coordinating Council Meeting (ACC-32) in Jakarta, Indonesia.

Vietnam to help Timor Leste soon become official member of ASEAN: FM

Vietnam will work with other ASEAN member states to discuss, agree on processes, procedures and necessary measures to support Timor Leste to become an official member of the group soon, Foreign Minister Bui Thanh Son said.

Vietnamese circus artists Quoc Co, Quoc Nghiep set new world record

Circus artists Giang Quoc Co and Giang Quoc Nghiep on February 3 (Vietnam time) set a new head-to-head balancing walk plus blindfold record in Milan, Italy.

HCM City faces shortage of teachers at all levels

The Ho Chi Minh City People’s Committee has held a press conference to provide information about socioeconomic issues and epidemic prevention and control in the city.

Female People's Army officer works at EU Training Mission in Africa

Of the seven officers of the Vietnam People’s Army sent by the President to international missions, Lieutenant Colonel Vu Thi Lien is the first officer performing duties at the European Union Training Mission in Central African Republic (EUTM RCA).

VIETNAM NEWS HEADLINES FEBRUARY 4/2023

Minister requests fruitful cooperation in defence industry with other countries

Vietnamese cyber users advised to be cautious about ChatGPT registration

ChatGPT has recently been so popular in various fields. Since there are limits in ChatGPT registration from Vietnam, Internet users here are warned to be careful to proceed with the process to avoid being scammed.

2-3 more submarine fiber cable routes needed for Vietnam

The Vietnam Internet Association’s (VIA) Secretary General Vu The Binh said Vietnam needs at least two or three more submarine fiber cable routes in the next five years to serve mounting demand.

Vietnam still approves use of Covid antibody treatment

Vietnam still approves use of Covid antibody treatment Evusheld as it is still effective against subvariants circulating in the Southeast Asian country.

Former Coast Guard generals accused of embezzling $2.1 million

The crime allegedly started in 2019 when the Vietnam Coast Guard’s Department of Technology was allocated VNĐ150 billion (US$6.3 million) to purchase equipment.

Transport Ministry told to disburse VND94 trillion in 2023

The Government has tasked the Ministry of Transport with disbursing nearly VND94.2 trillion of public investment in 2023, up 1.7-fold against the 2022 figure and 2.2-fold versus 2021.
back_to_top