Following the announcement of Party General Secretary Nguyen Phu Trong's demise, a significant number of digital content creators across platforms such as YouTube and TikTok have ceased their activities, showing their respects and expressing their sorrow.

General Secretary Nguyen Phu Trong passed away at 1:38pm on July 19, 2024, as reported by the Expert Council for the Health Protection of Central-level Officials. Subsequently, a wave of grief washed over social media, with users changing their profile images and sharing posts to commemorate his life and leadership.

During this period of national mourning, numerous influencers declared a pause on video uploads and live streams.

The SChannel Network, which represents over 50 influencers with a collective following of roughly 30 million across multiple platforms, announced a temporary suspension of all entertainment and promotional content. Nguyen Lac Huy, the CEO of SChannel, communicated to VietNamNet that this cessation would persist through the mourning period.

“This measure is a unified expression of our network's sentiment. We acknowledge the monumental loss of the General Secretary and wish to honor his extensive contributions to our nation,” Nguyen Lac Huy stated. Despite potential financial impacts, including paused advertisements and disrupted partner events, there is a broad understanding and sympathy for this decision among stakeholders.

High-profile creators such as Ngo Duc Duy, who enjoys a following of over 10 million, have also suspended their activities. “At this time, halting our scheduled content is a way for us to reflect on the General Secretary’s enduring legacy and show our respect,” Ngo Duc Duy remarked.

Dang Thu Ha, another influencer with nearly 4 million followers, shared similar sentiments with VietNamNet, emphasizing the importance of pausing digital entertainment to honor the General Secretary's lifelong dedication to the country.

Additionally, Trinh Ha Vi and other noted creators like MC Quang Minh and Quang Linh Vlogs have followed suit, putting a hold on their online presence to join the nation in mourning.

Trong Dat