International arrivals to Hanoi reached a record 4 million last year, an increase of 21 per cent compared to 2015.
Around 3,000 rooms in 12 hotels are due to open in the capital, with most of this new supply in the upscale segment, which will support increasing corporate demand, according to the Spotlight on the Accommodation & Tourism Industry report from JLL.
International operators IHG, Pan Pacific, Accor, Hilton, and Marriott currently have their hotel brands in the city.
In contrast to Ho Chi Minh City, there are very few domestically-operated hotels in the upscale and luxury segments, with the Apricot Hotel, a boutique luxury hotel located just to the west of Hoan Kiem Lake one of only a few to compete with international brands on average room rates.
The majority of locally-operated hotels cater to the midscale and budget segments, especially in the popular Old Quarter, which is dominated by low cost and backpacker accommodation.
JLL experts identified Samsung as a major driver of corporate room demand.
The South Korean electronics giant produces almost half of its smartphones at two factory complexes in Bac Ninh and Thai Nguyen provinces, near Hanoi.
It has invested $14.5 billion in Vietnam to date, according to the Vietnam Association of Foreign Invested Enterprises, or 10 per cent of the country’s total foreign investment over the last three decades.
There does, however, appear to be an element of dependence on Samsung from selected Hanoi hotel owners, with some accommodation operations thought to generate as much 80 per cent of their total room nights sold from the group.
To achieve sustainability, diversification of room night sources will be key as the market continues to mature.
Local government authorities have recently called on potential investors to focus on further developing the existing tourism areas of West Lake and Red River in Hanoi, which comes on the back of ongoing plans to establish an exclusive tourist zone in Dong Anh district.
Project Name |
Planned year of opening |
Positioning |
No. of Rooms |
Novotel Ciputral Hanoi |
2017 |
Midscale |
250 |
Mercure Hanoi |
2017 |
Upscale |
100 |
Novotel Hanoi Thai Ha |
2017 |
Midscale |
345 |
Somerset West Point Hanoi |
2017 |
Upscale |
247 |
Somerset West Central Hanoi |
2018 |
Upscale |
252 |
Park Hyatt Hanoi |
2018 |
Luxury |
300 |
Westin Hanoi |
2019 |
Upscale |
212 |
InterContinental Hotel Landmark 72 |
2020 |
Luxury |
359 |
Holiday Inn Hanoi Dong Da |
2020 |
Upscale |
300 |
Hilton Hanoi West Lake |
2020 |
Upscale |
240 |
DoubleTree by Hilton Hanoi West Lake |
2020 |
Midscale |
370 |
Four Seasons Hanoi |
2020 |
Luxury |
100 |
Vietinbank Tower |
2020 |
Upscale |
N/A |
Source: JLL, July 2017 |
VN Economic Times
Project Name |
Planned year of opening |
Positioning |
No. of Rooms |
Novotel Ciputral Hanoi |
2017 |
Midscale |
250 |
Mercure Hanoi |
2017 |
Upscale |
100 |
Novotel Hanoi Thai Ha |
2017 |
Midscale |
345 |
Somerset West Point Hanoi |
2017 |
Upscale |
247 |
Somerset West Central Hanoi |
2018 |
Upscale |
252 |
Park Hyatt Hanoi |
2018 |
Luxury |
300 |
Westin Hanoi |
2019 |
Upscale |
212 |
InterContinental Hotel Landmark 72 |
2020 |
Luxury |
359 |
Holiday Inn Hanoi Dong Da |
2020 |
Upscale |
300 |
Hilton Hanoi West Lake |
2020 |
Upscale |
240 |
DoubleTree by Hilton Hanoi West Lake |
2020 |
Midscale |
370 |
Four Seasons Hanoi |
2020 |
Luxury |
100 |
Vietinbank Tower |
2020 |
Upscale |
N/A |
Source: JLL, July 2017 |
Project Name |
Planned year of opening |
Positioning |
No. of Rooms |
Novotel Ciputral Hanoi |
2017 |
Midscale |
250 |
Mercure Hanoi |
2017 |
Upscale |
100 |
Novotel Hanoi Thai Ha |
2017 |
Midscale |
345 |
Somerset West Point Hanoi |
2017 |
Upscale |
247 |
Somerset West Central Hanoi |
2018 |
Upscale |
252 |
Park Hyatt Hanoi |
2018 |
Luxury |
300 |
Westin Hanoi |
2019 |
Upscale |
212 |
InterContinental Hotel Landmark 72 |
2020 |
Luxury |
359 |
Holiday Inn Hanoi Dong Da |
2020 |
Upscale |
300 |
Hilton Hanoi West Lake |
2020 |
Upscale |
240 |
DoubleTree by Hilton Hanoi West Lake |
2020 |
Midscale |
370 |
Four Seasons Hanoi |
2020 |
Luxury |
100 |
Vietinbank Tower |
2020 |
Upscale |
N/A |
Source: JLL, July 2017 |
Project Name |
Planned year of opening |
Positioning |
No. of Rooms |
Novotel Ciputral Hanoi |
2017 |
Midscale |
250 |
Mercure Hanoi |
2017 |
Upscale |
100 |
Novotel Hanoi Thai Ha |
2017 |
Midscale |
345 |
Somerset West Point Hanoi |
2017 |
Upscale |
247 |
Somerset West Central Hanoi |
2018 |
Upscale |
252 |
Park Hyatt Hanoi |
2018 |
Luxury |
300 |
Westin Hanoi |
2019 |
Upscale |
212 |
InterContinental Hotel Landmark 72 |
2020 |
Luxury |
359 |
Holiday Inn Hanoi Dong Da |
2020 |
Upscale |
300 |
Hilton Hanoi West Lake |
2020 |
Upscale |
240 |
DoubleTree by Hilton Hanoi West Lake |
2020 |
Midscale |
370 |
Four Seasons Hanoi |
2020 |
Luxury |
100 |
Vietinbank Tower |
2020 |
Upscale |
N/A |
Source: JLL, July 2017 |
Project Name |
Planned year of opening |
Positioning |
No. of Rooms |
Novotel Ciputral Hanoi |
2017 |
Midscale |
250 |
Mercure Hanoi |
2017 |
Upscale |
100 |
Novotel Hanoi Thai Ha |
2017 |
Midscale |
345 |
Somerset West Point Hanoi |
2017 |
Upscale |
247 |
Somerset West Central Hanoi |
2018 |
Upscale |
252 |
Park Hyatt Hanoi |
2018 |
Luxury |
300 |
Westin Hanoi |
2019 |
Upscale |
212 |
InterContinental Hotel Landmark 72 |
2020 |
Luxury |
359 |
Holiday Inn Hanoi Dong Da |
2020 |
Upscale |
300 |
Hilton Hanoi West Lake |
2020 |
Upscale |
240 |
DoubleTree by Hilton Hanoi West Lake |
2020 |
Midscale |
370 |
Four Seasons Hanoi |
2020 |
Luxury |
100 |
Vietinbank Tower |
2020 |
Upscale |
N/A |
Source: JLL, July 2017 |