A user of the iPhone 17 Pro Max in the new Cosmic Orange finish recently went viral after posting photos showing their device fading to a pale pink tone.

This surprising shift has sparked concern among the Apple community, especially those planning to spend over $1,500 on the model’s most unique color.

Multiple users have since confirmed similar fading issues. Frames and rear surfaces of their devices have gradually changed from bright orange to light pink or rose gold hues.

So far, this issue appears to affect only the Cosmic Orange version. Other colors, including Blue Titanium and Star White, have not reported any problems.

According to initial reports, the first case came from a user in Japan. Images showed that while the MagSafe ring area retained its original orange color, the aluminum frame and surrounding rear surface had significantly faded.

Tech account @FamilyTeas on X (formerly Twitter) suggested that this may be due to a manufacturing defect in the anodization process-a protective aluminum coating meant to prevent oxidation.

The user speculated that flaws in the coating allow exposure to air and moisture, causing oxidation over time and resulting in the shift in color.

They also claimed to have documented at least 10 iPhones showing similar signs, although the degree of fading varies. Some show minor discoloration around the camera module, while others are visibly altered across the entire frame.

So far, no affected user has received a replacement or repair from Apple, leaving the community waiting anxiously for an official response.

Experts: Likely caused by aluminum oxidation due to coating flaw

Tech analysts believe the fading could stem from the natural oxidation of aluminum when the surface protection layer is compromised.

Apple usually applies an anodized layer to prevent this reaction. However, if this coating is incomplete or defective, exposed aluminum may gradually change color due to chemical reactions.

Reddit users also shared similar images, revealing the most noticeable discoloration around the frame and camera module-areas frequently touched or exposed to friction.

In contrast, the rear glass or composite materials appear unaffected, maintaining their bright orange tone, which further supports the theory of material-specific oxidation.

Community split: “Unique look” or “expensive design flaw”?

The Apple community is divided.

Some users find the pinkish tone attractive and see it as an unexpected aesthetic evolution.

However, others are clearly upset.

“I paid nearly $1,500 for Cosmic Orange-not a pink iPhone,” one user posted on the MacRumors forum.

Apple has yet to release an official statement, but industry insiders claim the company is aware of the issue and is reviewing internal reports.

If determined to be a production defect affecting a specific batch, Apple may soon implement a replacement or extended warranty program.

What to do if your iPhone 17 Pro Max shows signs of fading

If you own the iPhone 17 Pro Max in Cosmic Orange and suspect discoloration, here’s what you should do:

Observe the color under neutral lighting to assess the extent of fading.

Avoid using alcohol wipes or abrasive cloths, which could further erode the protective layer.

Document the affected areas with clear photos and contact Apple Support or visit an Apple Store for evaluation.

If confirmed to be a material defect, you may be eligible for a free replacement within the warranty period.

“Scratchgate” and iOS 26 bugs add to iPhone 17 Pro Max woes

This isn’t the first time the iPhone 17 Pro Max has come under scrutiny for quality control.

Earlier this year, many users reported the rear glass around the camera module scratched too easily-a phenomenon dubbed “Scratchgate” by the online community.

Some display units in Apple Stores even showed visible MagSafe ring imprints, prompting the company to revise its anti-fingerprint coating on later production batches.

On the software side, iOS 26 still faces performance issues despite an initial update. Users have reported lag, app crashes, and inconsistent Face ID functionality.

Apple is expected to roll out update 26.0.2 or 26.1 later this month to address these bugs.

The “orange-to-pink” fade controversy continues to stir debate across social media platforms.

Given the iPhone 17 Pro Max’s premium price tag, users are rightfully demanding a higher standard of quality and finish.

While Apple has yet to comment, experts say the company should act proactively to investigate and communicate transparently-before trust begins to erode among its loyal customer base.

Hai Phong (Hindustan Times, Wccftech)