If accurate, this would mark the second consecutive year that the iPhone Pro lineup excludes black - a color long regarded as a classic, understated choice that has appealed to a wide range of users.

A concept render of the iPhone 18 Pro Max in a deep red finish has already surfaced, hinting at the direction Apple may be exploring.

Previously, Apple removed black from the iPhone 17 Pro Max in 2025, replacing it with a new Cosmic Orange variant alongside Silver and Deep Blue. The move surprised many, as black has traditionally been seen as a safe, versatile option, particularly favored by business users.

Now, a leak from the Weibo-based source Instant Digital has further dampened hopes of black making a return in 2026.

According to the leaker, “it seems that the black version of the iPhone 18 Pro Max has been removed once again,” a decision described as frustrating. While the phrasing may stem from translation nuances, it reflects a broader sentiment among users who favor minimalist, discreet designs.

In practice, black remains popular for several reasons. It pairs easily with cases, hides scratches more effectively, and conveys a sense of premium simplicity. In contrast, brighter finishes such as Cosmic Orange can feel less suited to professional environments, making the device stand out more than some users would prefer.

Uncertainty still surrounds the final color lineup.

Some rumors suggest Apple may introduce a new deep red option, offering a more refined and luxurious aesthetic. Purple has also been mentioned as a potential addition, continuing Apple’s recent exploration of distinctive color identities.

At this stage, there has been no official confirmation of the iPhone 18 Pro Max color palette. However, the continued absence of black is becoming an increasingly plausible scenario. If it holds true, Apple may be intentionally redefining the identity of its Pro lineup, shifting away from neutrality toward a more expressive, personality-driven design language.

The discussion also raises another question: what color strategy will Apple adopt for its first foldable device?

Rumors suggest that the long-anticipated foldable, often referred to as the iPhone Fold, could debut alongside the iPhone 18 Pro Max this fall.

However, unlike the Pro models, the foldable device may not be immediately available. Some sources indicate it could arrive weeks later, possibly in November or even December. This would mirror Apple’s past approach to entirely new product categories, where additional time is needed to refine production.

If current reports prove accurate, Apple will unveil the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Fold at its September event. The Pro models are expected to go on sale shortly after, while the foldable variant may require a longer wait.

Though seemingly minor, the removal of black could have a meaningful impact on purchasing decisions.

Color is more than an aesthetic detail. It reflects personality, usage context, and even professional identity. By leaning into bolder finishes, Apple may attract younger users and those seeking differentiation. At the same time, it risks alienating loyal customers who value simplicity and restraint.

As Apple continues to diversify its product design, color strategy may become an increasingly important tool for distinguishing its lineup. Whether retiring black is a forward-thinking move or a misstep, however, remains an open question.

Hai Phong