Caviar, a brand known for transforming smartphones and tech devices into lavish, artistic masterpieces, is no stranger to shocking price tags. This latest creation is part of its newly launched “Desperado” collection, which features extravagant details like concealed daggers, copper joints, and even 24K gold-plated bullets.

The standout of the collection is the Russian Roulette model. It features an actual revolver cylinder built into the case, containing a single bullet. While some might find the design overly dramatic or provocative, Caviar asserts that it carries deep symbolic meaning.

According to the Caviar team, the Russian Roulette 2025 edition represents boldness, risk-taking, and the courage to bet everything. “Russian Roulette is not for the cautious,” the company states. “It’s for those who understand that to win, you must dare to take risks. Fortune only favors the fearless.”

This luxury case is not only available for the upcoming iPhone 17 Pro Max but also comes in a version compatible with the iPhone 16 Pro Max, priced slightly lower at 10,490 USD.

In addition to Russian Roulette, Caviar offers another striking option for Bruce Willis fans: the Die Hard case, priced at 10,340 USD. Also part of the “Desperado” series, this model fits iPhone 17 Pro, 17 Pro Max, 16 Pro, and 16 Pro Max. It features gold inlays, precision steel details, and intricate engravings that pay tribute to one of the most iconic weapons in film.

At the center of the Die Hard case is a miniature replica of the legendary Beretta 92 – the sidearm famously associated with John McClane, the action hero played by Bruce Willis in the Die Hard series.

Caviar’s pricing has always been jaw-dropping. A custom Caviar iPhone can range from 5,000 USD to hundreds of thousands, depending on the materials used. In many cases, the case itself is far more valuable than the phone it holds, which often represents only a fraction of the total cost.

According to Forbes, Caviar’s clientele primarily comes from the Middle East, China, and Russia –  - s where ultra-wealthy consumers seek to express status through rare and extravagant goods. “They’re not buying an iPhone,” said one luxury  -  expert. “They’re buying uniqueness.”

Hai Phong