return icon

Is Vietnam challenging Facebook to single combat?

To build a Vietnamese social network and cement its position in Vietnam, the first thing that needs to be done is to defeat Facebook.

The statement that Vietnam will build five social networks in the time to come, made by MIC minister Nguyen Manh Hung, has caught public attention.




Vietnam wants to develop social networks that will have the number of users equal or higher than the current number of Facebook accounts in Vietnam (60 million) and account for 60-70 percent of market share by 2022.

Developing the social networks is a strategy to build a cyber space in Vietnam’s digital economy.

In order to implement the ambitious plan, Vietnam needs to combat the giant Facebook.

Most recently,, a social network presented on all three platforms – internet, telecommunication and TV, was established with the ambition of ‘usurping’ Facebook. But it disappeared quickly. Zing Me,, and have also been defeated by Facebook.

Vietnam wants to develop social networks that will have the number of users equal or higher than the current number of Facebook accounts in Vietnam (60 million) and account for 60-70 percent of market share by 2022.

 However, Vietnam still has other social networks, such as Zalo and Moca, to put hopes in.

The Ministry of Information and Communication (MIC) in early 2019 reported that Zalo had 47 million users with the usage time of 2.12 hours a day. In Vietnam, Zalo ranks third after Facebook with 60 million users and 3.55 hours, and YouTube, with 50 million and 2.65 hours.

Not only used for individuals and businesses, since 2017 Zalo has been used by 26 cities and provinces for public administration services.

Zalo can take pride as the No 1 OTT app in Vietnam with tens of apps used in different fields, from Zalo Shop specializing in online sale, Zalo Food specializing in food delivery, Zalo Pay in online payment in accordance with e-wallet model, games, transport services and news.

Just days ago, Gapo, a social network introduced for youth, was launched. It strives to obtain 3 million users by early 2020 before reaching the 50 million user threshold by the end of 2021.

Asked about the target of 50 million users, a senior executive of Gapo said this is a challenging task but Gapo has confidence in its staff who have experience in AI, Big Data and information security and once participated in the development of social networks with tens of millions of users.

However, Galo and Zapo still have a thorny path. On the first day of launching on July 23, Gapo met trouble. Meanwhile, Zalo still doesn’t have a license to operate as social networks.

But China's experience shows that opportunities still exist, especially when the loyalty rate of Vietnamese users is not high with millennials or centennials always trying new experiences. 

Linh Ha


Vietnamese social network debuts, competes with Facebook

Vietnamese social network debuts, competes with Facebook

A social network, called Gapo, created by Vietnamese and designed for Vietnamese youth, has been launched.  




Prime Minister hosts China’s Guangxi leader

Red soil dust from Long Thanh Airport blankets homes, puts health at risk

The ongoing construction of Long Thanh Airport has led to an infiltration of red basalt soil dust into nearby residential areas, posing potential health risks for locals.

Hanoi to turn 78 sites into underground public parking lots

Hanoi plans to establish underground public car parks at 78 sites across four central districts, as confirmed by the municipal People's Committee.

Vietnam's economy to grow by 6.6% this year: OECD

Vietnam's economy will grow by 6.6% this year and at a similar rate in 2024, according to a report released on March 31 by the Organisation for Economic Co-operation and Development (OECD).

Hanoi to build 48 markets and upgrade flower gardens this year

Hanoi has planned to build 48 new markets and upgrade 11 flower gardens and one park this year.

Vietnam spends $2.72 billion to import seafood, foreign crab floods market

Imported seafood is no longer the food of the rich. Vietnamese are consuming more seafood from Japan, Australia, South Korea and Canada.

Some key interest rates fall further early next week

The State Bank of Vietnam, the central bank, announced five separate decisions on March 31 to further lower some key interest rates, with effect from April 3. This is the second round of rate cuts in March.

Professor wants to connect local and international science communities

Vietnamese-born Professor Nguyen Thuc Quyen from University of California, Santa Barbara, and co-chair of the VinFuture Prize Pre-screening Committee, said she wants to connect Vietnam's and the world's scientific communities more closely.

Beautiful Tra Su melaleuca forest featured in movies

Tra Su has been recognized by the Guinness World Records Organization as the most beautiful Melaleuca Forest in Vietnam.

Blooming Central Highlands coffee flowers attract visitors

Coffee flowers are in full bloom across some Central Highlands provinces during spring, attracting many visitors.

Vietnamese and the ‘becoming old before getting rich’ fear

The long queues of people waiting for their turn to get lump sum benefits at social insurance agencies since 2021 reflects the situation of many laborers two years after the pandemic outbreak.

Development pace picking up in energy

Wealthy foreign investors in energy are expanding their long-term strategies in Vietnam while many ongoing projects that missed the feed-in tariff deadline are struggling to find a revenue balance.

Van Phong EZ to become high-end tourism-entertainment center

Van Phong Economic Zone (EZ) in the central province of Khanh Hoa will be developed into a high-end tourism and entertainment service center and be internationally competitive.

Landslides in Mekong Delta increasingly serious

Landslides in many localities in the Mekong Delta have been increasingly serious in recent years, occuring all year round.

Kinks to iron out to prepare for British involvement in trans-pacific agreement

The United Kingdom’s efforts to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership are being seconded by Vietnam, but various issues persist involving other members.