VietNamNet Bridge - “Mizuiku - I love clean water”, a project to promote future generation’s awareness on water conservation, was launched yesterday in the districts of My Duc and Thanh Oai, Hanoi.

The project is an initiative to welcome the World Water Day (March 22), funded by Suntory Group and Suntory PepsiCo Vietnam Beverage.

In Japanese, Mizu stands for “water” and iku stands for “education”. Mizuiku is a natural water education program that has been successfully deployed in the home regions of Suntory natural mineral water since 2004.

Mizuiku is a meaningful program that brings sustainable benefits to the society, especially to the youth, and Vietnam is the first country other than Japan having Mizuiku program implemented by Suntory.

The prime focus of this program is to educate children on the role of the water on the planet and to raise their awareness on the importance of water resources and water hygiene in their daily life so that they can lead a healthy life and water resources can be handed down to future generations.

In Vietnam, the one-year pilot program is aimed at involving of about 1,600 pupils and teachers from 6 elementary schools in Thanh Oai and My Duc districts.

Mizuiku program offers study programs for students as well as outdoor activities including a factory tour to one of SPVB’s plants to observe reuse, water saving activities and waste water treatment system at the factory's production lines. Besides incorporating water education, the project also sponsors installation of water facilities or renovation of rest rooms which have been seriously degraded at these schools.   

“As beverage companies, both SHD and SPVB strive to save water resources. The Mizuiku program manifests our corporate philosophy of ‘In Harmony with People and Nature’ which goes beyond producing environment-friendly products and mobilizing employees for volunteer activities,” said Mr. Katsuyasu Kato, Executive Chairman of SPVB.

“The Mizuiku program proves our efforts in continuing to pursue our corporate philosophy as well as contributing to the sustainable development of the community. We expect the program to benefit Vietnamese elementary pupils – future protectors of country environment as it does in Japan,” he added.

Under the Group’s value of “Sharing the profit with society”, SPVB has a strong commitment to sustainable business practices that are beneficial to its employees, business partners and communities, especially on environmental protection activities such as Recycle Day, World Environment Day, World Ocean Day, Think and Drink Campaign, Waterhope Project in Quang Nam Province, etc.

Founded in 1899, Suntory is a multi-national major beverage company with approximately 331 group companies, nearly 39,000 employees across Japan, the United States, Europe and Asia Pacific.

Suntory PepsiCo Vietnam Beverage, 100% owned by foreign capital, is a strategic beverage alliance between Suntory and PepsiCo.

PV