Fashion designer Kelly Bui has announced she will attend the next instalment of Shanghai Fashion Week, Southern China.

A design in Kelly Bui's latest collection.

Miss Bui said she will show her latest collection, Tonkin, comprised of 30 new designs at the event set for April 8-16 in Shanghai.

“My designs are inspired by traditional costumes of women in the northern region,” said Miss Bui.

Miss Bui, 34, founded her own brand in 2006, and she is one of a roster of local designers gaining in popularity.

Much of her success can also be attributed to the rise of an independent design culture in Vietnam, which has increased the number of stores and boutiques willing to take a chance on local talent.

VOV