The national costume segment at Miss Universe 2024 offered a dazzling visual feast, where each contestant told a unique story about their country. This year’s designs impressed with their diverse themes, ranging from nature and culture to history.  

Vietnam’s representative, Ky Duyen, showcased the Ngoc Diep Ky Nam ensemble, a labor of love created by designer Dang Tran Tri with expert consultation from Nguyen Minh Cong. Inspired by the Nguyen Dynasty’s Long Buom (Butterfly Parasol), a valuable imperial artifact, the costume not only celebrated the intricate craftsmanship of Vietnamese artisans but also symbolized the dynamic evolution of the nation’s cultural identity in a modern era.  

The handcrafted details of Ky Duyen's costume reflected a seamless blend of tradition and innovation, heritage and contemporary artistry. More than just a fashion statement, the design served as a work of art, affirming Vietnam’s cultural stature on the global stage.  

Ky Duyen performing in her national costume (Source: FPT):

As in previous years, the national costume segment in 2024 displayed remarkable variety. Contestants drew inspiration from their native flora, fauna, and cultural symbols. Bangladesh featured the majestic Bengal tiger, Belgium paid tribute to the graceful rhododendron, and Bulgaria celebrated the beauty of the rose. Brazil stood out with a costume inspired by its rich mineral resources, emphasizing the brilliance of diamonds and multicolored gemstones.  

A number of contestants showcased spiritual and religious themes. Cambodia depicted a Khmer deity from the Middle Ages, Israel embodied Jewish traditions with the Tallit prayer shawl, and the Philippines combined indigenous motifs with Christianity. Mexico captivated audiences with its “Daughter of the Sun God” costume, composed of eight striking elements.  

Several nations chose modern cultural icons. Chile highlighted the beloved game show Wheel of Fortune, while Jamaica celebrated dancehall music.  

Countries with ancient heritage, such as Peru, recreated the glory of the Inca Empire with a Sun God Inti costume. Meanwhile, Japan creatively fused the traditional kimono with contemporary roller-skating art, and South Korea showcased the elegance of the hanbok through a graceful traditional dance.  

Minh Nghia