Tran Nhan Tong Street has long been famous as Hanoi’s “gold street,” as it is home to hundreds of jewelry, gemstone, and luxury accessory stores. Within less than one kilometer, it gathers Vietnam’s biggest gold brands such as DOJI, Bao Tin Minh Chau, SJC, PNJ, Phu Quy, and Bao Tin Manh Hai.

When gold prices spike, people stream in and out. Glowing gold and silver signboards on both sides make the already lively street even more bustling, affirming its status as the capital’s largest “gold and silver center.”

The street is also called “gold within gold” for bordering Thien Quang Lake and Thong Nhat Park, linking major roads like Ba Trieu, Pho Hue, and Quang Trung, just minutes of travel from Hoan Kiem Lake.

Because of that, the street is also one of Hanoi’s most valuable real estate corridors, with sky-high property prices.

According to the 2025 land price table, official land prices for main frontage lots on Tran Nhan Tong are set at VND352 million per sqm, while land prices for alleys wider than 5 meters are VND170 million per sqm, and smaller alleys under 3 meters are VND111 million per sqm.

However, these figures are mainly for tax and compensation reference. In reality, market transactions are two to three times higher.

A survey on property prices in the area shows that street-front houses are considered “pure gold” by investors, with average prices ranging from VND700 to 850 million per sqm. These are highly commercial properties, typically multi-story buildings with wide sidewalks, ideal for premium business premises.

One 32-sqm house, seven stories high with a 5-meter frontage near Thien Quang Lake, is listed for VND28 billion, or VND875 million per sqm. The house includes an elevator and generates stable rental income of VND65 million per month from office tenants.

Larger properties are even more expensive. A 12-story building of 140 sqm is on the market for VND159 billion (about VND1.136 billion per sqm) and currently operates as a boutique hotel with monthly rental revenue exceeding VND300 million.

Just a few dozen meters from the main street, properties in large alleys are cheaper - about VND300-600 million per sqm, while still retaining strong value thanks to their accessibility. A 90-sqm, three-story house with an 8-meter frontage in a wide alley is listed for VND43 billion, equivalent to VND478 million per sqm. Another 110-sqm house, currently used as an office, is priced at VND82 billion, or roughly VND745 million per sqm.

Meanwhile, properties deep inside narrow alleys under 3 meters wide are significantly cheaper, usually around VND200–400 million per sqm, catering mainly to buyers seeking long-term residences or investment holdings. 

Despite its modest size, its proximity to the main street and quiet location make it appealing to young buyers. Another corner lot of 42 sqm deeper in the alley is priced at VND7.5 billion, equivalent to VND179 million per sqm.

According to many business owners on Tran Nhan Tong street, the high land and rental prices are understandable since customer traffic remains large year-round, especially during periods of volatile gold prices.

Le Thi Hai, who owns a jewelry shop there, said that revenues rise sharply whenever gold prices surge, and the store remains busy thanks to its prime location, even though monthly rent reaches several hundred million VND.

Nguyen Minh Duc, a broker in Hai Ba Trung area, said the prices accurately reflect the scarcity and commercial potential of the street. There have been almost no new retail spaces available on Tran Nhan Tong for years.

Rental yields here range from 6 to 8 percent per year, particularly stable in office and showroom segments. For long-term investors, this remains a valuable, inflation-resistant asset.

“Whenever a property goes up for sale, clients ask immediately, especially gold traders or investors seeking locations for offices or boutique hotels. Rental income here is stable and yields are high, so prices always stay sky-high,” Duc said.

Experts believe that real estate prices on Tran Nhan Tong are unlikely to decrease anytime soon. The recent gold rush has not only made the street busier but also pushed up the local property market.

Duy Anh