Live streaming e-commerce has become a hot keyword in Vietnam. Experts have begun talking about the formation of a ‘livestreaming industry’.

The combination of livestreams and e-commerce could create an industry worth tens of billions of US dollars. This promises to be a very important element in the development of the digital economy.

VietNamNet Bridge - The live streaming market has become competitive with the presence of many platforms and apps on mobile phones provided by international players and domestic firms.