VietNamNet Bridge - E-commerce firms say m-commerce will be the key in their business development strategy in 2016 and upcoming years.


Lazada, the e-commerce website believed to hold the largest market share now in Vietnam, has unexpected stated m-commerce makes up 60 percent of its sales.

In its report about the business performance in 2015, Lazada said m-commerce has made a jump following a series of demand stimulation campaigns launched by the firm and the improvements of apps to make it easier for customers to do shopping with their mobile devices.

Meanwhile, Tran Hai Linh, CEO of Sendo.vn, said 45 percent of the transactions on websites in 2015 were from mobile devices, while Linh hopes the proportion would reach 65 percent in 2016. 

Just one year before, the transactions from mobile devices just accounted for 15 percent of total transactions on the website which holds the second-largest market share.

In mid-2015, when answering the local press, Zalora, a website specializing in distributing fashion products, said the pageviews from mobile devices accounted for 30 percent of total page views on zalora.vn.

Just one year ago, experts commented ‘m-commerce is a growing tendency’, but now they say “m-commerce is now a major shopping channel for online shoppers’.

The figures showed the popularity of m-commerce in Vietnam. Just one year ago, experts commented ‘m-commerce is a growing tendency’, but now they say “m-commerce is now a major shopping channel for online shoppers’.

All e-commerce firms appreciate the role of m-commerce in their business, predicting that ‘m-commerce’ will be more popular than e-commerce.

Linh from Sendo noted that m-commerce has had big impact on the development of e-commerce in Vietnam, and that m-commerce will be the key in Sendo’s business strategy in 2016. Sendo App is one of its strategic targets.

Also according to Linh, six months after the launch, Sendo App had 500,000 downloads, thus making it one of the favorite apps on both iOS App Store and Google Play.

On December 24, 2015, Sendo.vn became the free shopping app with the highest number of downloads on Appstore.

A representative from Zalora said the firm realized the importance of m-commerce very early, and it had been spending big money to develop app on smartphones of its own. 

It launched Zalora App in July 2013, just one year after the establishment in Vietnam. Some years ago, the firm predicted that m-commerce would see a boom in 2015.

According to Zalora, Vietnam now has 20 million smartphone users, or 24 percent of the population. Most smartphone users are aged 18-35.

The high number of smartphone users, the low 3G service fee (less than VND100,000 a month) and the large coverage of free wi-fi in large cities all allow Vietnamese to access the internet from smartphones more regularly. 

This has led to the rapid development of m-commerce.

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