VietNamNet Bridge – Marks & Spencer (M&S), the iconic British retailer, has unveiled its plan to open a new flagship store at the Vincom Center Dong Khoi in Ho Chi Minh City this summer.

The new store, operated by M&S’s long term franchise partner Central Group, one of the largest retail conglomerates in the region, is in line with M&S’s international strategy.

Trading from 1,200 square metres, the first Marks & Spencer store will offer an extensive range of exceptional, stylish products across womenswear, menswear and lingerie– as well as accessories, footwear and sleepwear.

M&S Vincom Center Dong Khoi will feature the retailer’s latest store format which creates an inviting and inspiring shopping experience with an exciting take on fashion displays.

At the store, customers will be able to explore M&S’s popular clothing brands, each with its own distinct look and identity which allows customers to easily see which brand best meets their personal style preference.

Customers can choose from M&S’s modern authentic chic range, Indigo Collection or its accessible designer luxury collection Autograph.

“With 90 million residents, over 60% of which have a high purchasing power, Vietnam is an exciting market with  high potential for growth and is an excellent destination for investors in the retail sector”, said Tos Chirativat, Chairman of the Executive Committee and CEO of Central Group.

“Vietnam’s capital city and surrounding areas are showing signs of healthy and consistent growth, while average incomes appear to be on the rise as well. Additionally, the influx of foreign investors into Vietnam, aimed at supporting market expansion in Southeast Asia, is driving the strong growth of the Vietnamese economy, leading to a positive spending pattern among target consumers over the past couple of years.”

M&S and Central Group plans to open 20 outlets in Vietnam by 2020.

VOV/VNN